Wharton's Barbara Kahn and Dr. Americus Reed speak with Asa Hiken, technology reporter for Ad Age about CES 2024, marketing on the Las Vegas Sphere, mixed reality technology, and more. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Asa Hiken, technology reporter for Ad Age about CES 2024, marketing on the Las Vegas Sphere, mixed reality technology, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Asa Hiken, technology reporter for Ad Age about CES 2024, marketing on the Las Vegas Sphere, mixed reality technology, and more. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Asa Hiken, technology reporter for Ad Age

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Marketing

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Asa Hiken, technology reporter for Ad Age

Asa Hiken, technology reporter for Ad Age