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The firm announced the launch of a new Labubu doll as the furry elf toys continue to take the world by storm. Shares in Pop Mart soared over 12.5% in daily trading in Hong Kong on Wednesday after the Chinese company released stellar earnings.
The creator of the Labubu doll saw its revenue jump 204% year-on-year in the first half of 2025, coming in at 13.88 billion yuan (€1.66bn). Net profit soared 386% to 4.68bn yuan (€559.39 million), beating forecasts. Around 40% of sales were made up by purchases outside of mainland China thanks to the international appeal of the firm’s Labubu brand, part of its “The Monsters” range.
“The Monsters” brought in 4.81bn yuan (€574.99mn) in the first half of the year, accounting for 34.7% of total revenue. The elf-like dolls have become a viral sensation, boosted by the endorsement of celebrities like Dua Lipa, Kim Kardashian and David Beckham. Part of the attraction is that the toys are sold in blind-box packaging. This means that customers don’t know what they have purchased until they open the product.
Although the firm was created back in 2010, Pop Mart launched its first blind-box series in 2016. The popularity of the range allowed the company to list in Hong Kong in December 2020, achieving a market capitalisation of around €6bn. Since the IPO, shares have risen by over 300%.
Pop Mart opened its first European store in London in January 2022, hoping to expand in overseas markets. Today, the company operates around 2,600 vending machines and almost 600 stores across the globe, meaning Labubu dolls can be bought in more than 30 countries.
Given the demand for dolls, Pop Mart is now considering expansion in the Middle East, Central Europe, and Central and South America. The firm operates around 40 stores in the US, with 10 more sites expected to open by the end of 2025.
In an earnings call on Wednesday, CEO Wang Ning also said that Pop Mart would this week launch a new, mini version of Labubu that can be attached to phones. Wang added that his firm was on track to meet its 2025 revenue goal of 20bn yuan (€2.39bn), noting that “30bn this year should also be quite easy”. Some analysts have nonetheless raised doubts over the sustainability of the company’s rise, driven by social media sites like TikTok.
“The craze for the elf-like Labubu dolls is translating into big profit and cash flow,” said AJ Bell head of financial analysis, Danni Hewson. ““Consumers can be capricious when it comes to this type of fad though and Pop Mart will have to work hard to build on this success if it is to avoid being a one-hit wonder.”
source: Euronews
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launch – lancio
Listen to the conversation and answer the questions in English.
Testo dell’audio – B2 – livello intermedio superiore
A new school year
Father: Can you believe it’s already time for another school year to begin?
key:
The fate of a Devon dog is unknown after a seagull swooped down and carried the miniature chihuahua away in its beak, its owner said. Becca Hill, 24, of Paignton, is hoping four-year-old Gizmo will be found alive. She said: ‘My partner was in the garden putting the washing out at the time and suddenly he saw it swoop down. ‘It carried Gizmo a fair way as we couldn’t see him anymore. I have no idea if he was dropped or where he is now.’ She also posted about Gizmo on Facebook. ‘Please, please, please, anyone finds a chihuahua he’s mine, a seagull took him from my garden,’ she wrote. Ms Hill said her six-year-old daughter is ‘really upset’ and ‘missing her dog’. Fortunately, the child did not witness Gizmo being taken away.
http://5minutidinglese.it/wp-content/uploads/2016/12/UD_66_telephone_01.mp3
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Operator: I’m afraid, Mr Green is not available at the moment. Can you call later again, or would you like to leave a message?
IMPORTANT PHRASES
How can I help you? – Come posso aiutarla?
IMPORTANT WORDS
to speak to – parlare con
https://www.5percangol.hu/wp-content/uploads/2021/04/5-Elementary.mp3
La prova “descrizione di immagini” é solitamente inclusa in tutti gli esami di lingua. Ma cosa si deve e cosa si può dire su questi immagini? Naturalmente, vi do solo delle idee, che potrete arricchire con le vostre.
In this picture there is a Christmas market with lights and lovely decorations, people walking around, and a large Christmas tree with a star on top in the centre.
I like this photo because it reminds me of Christmas, which is my favourite holiday and the most wonderful time of the year for me. I believe that I’m not alone in this; many other people are fond of Christmas. I can spend precious moments with my family, talk, taste lovely food, and, yes, exchange gifts. So, I’m a fan of Christmas markets as well. They have a special atmosphere, and there are plenty of items to look at and purchase. I’m keen on shopping for Christmas, seeking presents for friends and relatives. I also enjoy simply looking at the various presents available. I can do that for hours and not get bored. I can always find something exciting and fascinating. I sometimes buy stuff for myself. Unfortunately, the prices in these markets are usually too high, but if I discover something I truly like and desire to buy, I don’t care about it. So, I spend a lot of time and money on these markets.
A weekend at a hotel
https://5minutidinglese.it/wp-content/uploads/2024/04/5_A_Weekend_at_a_Hotel.mp3
1. Who did the man stay in the hotel with and for what purpose?
2. How long did they wait for the check-in?
3. What did they get because of the delay?
4. What was different in the room from what they expected?
5. Why didn’t they like it?
6. What was good about the bathroom and what was the problem with it?
7. What were the food and the service like in the restaurant?
8. What happened one morning?
9. Would the speaker like to go back and why?
Key:
A weekend at a hotel
1. With his wife, to celebrate her birthday.
https://www.5percangol.hu/wp-content/uploads/2024/02/5-Puppies.mp3
Almost all the owners said their dog had at least one problem behaviour, such as issues with control, attention-seeking or aggression. By the time the pets reached 21 months old, owners reported an average of five problem behaviours, while 20% said their pets had eight or more.
A study by the Royal Veterinary College (RVC) has found four in five (82%) owners of ‘pandemic puppies’ have reported using aversive, or punishment-based, training methods to try to improve their dog’s behaviours. Aversive techniques, such as shouting at a dog, or jerking its lead, are linked to further behaviour issues and are also ineffective, researchers said.
The most frequent behavioural problems were control behaviours (84%), attention-seeking (77%), fear/avoidance behaviours (41%) and aggressive behaviours (25%). As to how they trained their dogs over the same period, nearly all (96%) owners said they praised their pets verbally, but 80% also reported using one or more aversive methods or aids and 39% admitted they used two or more.
RVC lecturer, Dr Rowena Packer, who led the study, said problem behaviours “are extremely common in pandemic puppies, and in many cases, are potentially being exacerbated by owners using punishment-based training techniques.
The study is part of the RVC Pandemic Puppies project that follows a group of puppies bought during the COVID-19 pandemic in 2020 under the age of 16 weeks from breeders in the UK.
source: Sky News
bad behaviour – comportamento scorretto
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