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Ashley Faus
Featuring Ashley Faus, Head of Lifecycle Marketing at Atlassian.
Ashley's Sour Takes:
1. Stop mapping content to linear funnel stages, use content depths and intents instead. (1:03)
2. Clear CTAs: Stop using "learn more." (15:01)
3. Ungate all your content! (24:20)
4. MQLs should only be people who actively reach out for sales contacts, no behavioral MQLs that put you into a nurture. (32:23)
5. Execs are not the best thought leaders or influencers for the organization. (42:14)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?
Platinum Sponsor: SalesIntel.io
Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius
For sponsorship inquiries, send an email to [email protected]
View all episodes
By Jason HasenbergFeaturing Ashley Faus, Head of Lifecycle Marketing at Atlassian.
Ashley's Sour Takes:
1. Stop mapping content to linear funnel stages, use content depths and intents instead. (1:03)
2. Clear CTAs: Stop using "learn more." (15:01)
3. Ungate all your content! (24:20)
4. MQLs should only be people who actively reach out for sales contacts, no behavioral MQLs that put you into a nurture. (32:23)
5. Execs are not the best thought leaders or influencers for the organization. (42:14)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?
Platinum Sponsor: SalesIntel.io
Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius
For sponsorship inquiries, send an email to [email protected]