The Sour GTM SaaS Takes Podcast

The Sour GTM SaaS Takes Podcast

By Jason HasenbergBusiness
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The Sour GTM SaaS Takes Podcast episodes

  • Ashley Faus

    Featuring Ashley Faus, Head of Lifecycle Marketing at Atlassian.

    Ashley's Sour Takes:
    1. Stop mapping content to linear funnel stages, use content depths and intents instead. (1:03)

    2. Clear CTAs: Stop using "learn more." (15:01)

    3. Ungate all your content! (24:20)

    4. MQLs should only be people who actively reach out for sales contacts, no behavioral MQLs that put you into a nurture. (32:23)

    5. Execs are not the best thought leaders or influencers for the organization. (42:14)
    Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?
    Platinum Sponsor: SalesIntel.io
    Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius
    For sponsorship inquiries, send an email to [email protected]

    52 min
  • Travis Tyler

    Featuring Travis Tyler, Senior Social Media Manager at Motion.

    Travis' Sour Takes:
    1. Social Media restricted by HR/Executives is bad for business. (01:16)
    2. Fear of embarrassment is holding back companies from getting noticed. (05:08)
    3. Don't have hiring conversations if you don't have a job description written up. (11:52)
    4. Job postings that don't have a salary range should be illegal. (18:05)
    5. VC money can be a gift and a curse if you're a business that gets overly beholden to short term thinking to become profitable. (28:25)
    Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?
    Platinum Sponsor: SalesIntel.io
    Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius
    For sponsorship inquiries, send an email to [email protected]

    39 min
  • Brianna Doe

    Featuring Brianna Doe, Founder & CEO of Verbatim.

    Brianna's Sour Takes:
    1. You can have a great online brand and still have a terrible personal brand. (01:36)
    2. Influencer marketing won't solve all of your business woes. (06:35)
    3. Don't believe the hype that you should only work with smaller influencers because they have more engagement. (12:22)
    4. You can be an 'influencer' and not have any actual influence. (17:25)
    5. Spending more money on influencer marketing isn't always the answer. (26:46)
    Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?
    Platinum Sponsor: SalesIntel.io
    Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius
    For sponsorship inquiries, send an email to [email protected]

    37 min
  • Daisy Chung

    Featuring Daisy Chung, Director of Sales at Orum.

    Daisy's Sour Takes:
    1. Cold calling is the best channel to grow your sales career. (01:20)

    2. The SDR role does not prepare you well to be an AE. (14:12)

    3. Sales Development should not report to Sales or Marketing; it should be its own department. (25:01)

    4. If you have an open spot to fill, recruiting should be 90%+ of your focus. (35:24)

    5. Tech sales is one of the best jobs out there. (53:29)
    Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?
    Platinum Sponsor: SalesIntel.io
    Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius
    For sponsorship inquiries, send an email to [email protected]

    1 hr 6 min
  • Dale Dupree

    Featuring Dale Dupree, Founder of The Sales Rebellion.

    Dale's Sour Takes:
    1. Asking for a meeting on a cold call. (01:32)
    2. Walking in through the employee entrance of a high-security building. (07:13)
    3. Engaging with trolls in the comments of your posts. (19:18)
    4. Trusting people at a new company because they pay you more. (26:20)
    5. Saying “why” when someone tells you they’re not interested on a cold call. (31:56)

    Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?

    Platinum Sponsor: SalesIntel.io
    Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius
    For sponsorship inquiries, send an email to [email protected]

    42 min
  • Cortney Wilbanks

    Featuring Cortney Wilbanks, Strategic Go-to-Market Advisor.

    Cortney's Sour Takes:
    1. Partnerships that make you pay money to collaborate are not partnerships, that’s sales. (01:13)

    2. If you preach kindness and authenticity online, you better be kind offline. (08:24)

    3. Get a mentor that disagrees with you because it will teach you a new perspective and the art of understanding both sides of the conversation. (15:41)

    4. Sales leaders should coach reps on how to understand buyers' problems as much as they do cold call hooks. (23:11)

    5. BDRs should be trained as full cycle sales reps. (34:44)
    Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?
    Platinum Sponsor: SalesIntel.io
    Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius
    For sponsorship inquiries, send an email to [email protected]

    46 min
  • Todd Busler

    Featuring Todd Busler, CEO & Co-Founder of Champify.

    Todd's Sour Takes:
    1. People are overly obsessed with automation. (01:37)

    2. Consolidation isn't a threat if you have true product-market fit. (05:41)

    3. Sales leaders that scream "more activity" without strategy or data. (09:01)

    4. Product and engineering-focused founders who don't appreciate/respect GTM teams. (17:47)

    5. Competitors bashing each other. (27:26)
    Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?
    Platinum Sponsor: SalesIntel.io
    Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius
    For sponsorship inquiries, send an email to [email protected]

    35 min
  • Julia Carter

    Featuring Julia Carter, Account Executive at Marpipe.

    Julia's Sour Takes:
    1. Mass exporting prospect lists is why you aren't hitting your goals. (02:33)
    2. LinkedIn branding doesn't really help you that much with your 9-5 job. (09:21)
    3. Personalizing is usually a waste of time. (24:04)
    4. OTE is fake. (33:48)
    5. Qualifying calls need to go (for most). (44:39)
    Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?
    Platinum Sponsor: SalesIntel.io
    Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius
    For sponsorship inquiries, send an email to [email protected]

    51 min
  • Katie Penner

    Featuring Katie Penner, Head of Sender Relations at Sendoso.

    Katie's Sour Takes:
    1. Companies should encourage their employees to build their personal brands on LinkedIn - not shy away from it. (01:29)
    2. Traditional influencer marketing is stale. (17:22)
    3. Building a platform by tearing others down is icky. (28:12)
    4. Relevance & personalization are necessary in outreach today. (35:29)
    5. Gift without expectation. (47:12)
    Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?
    Platinum Sponsor: SalesIntel.io
    Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius
    For sponsorship inquiries, send an email to [email protected]

    1 hr
  • Kathleen Booth

    Featuring Kathleen Booth, SVP of Marketing & Growth at Pavilion.

    Kathleen's Sour Takes:
    1. The traditional approach to organic SEO isn't going to work in the future. (01:55)
    2. AI is going to make outbound less effective. (10:34)
    3. Most companies don't invest enough in events or community. (20:40)
    4. And most of those who do, go about events and community wrong. (39:47)
    5. GTM execs (and really anyone in revenue) are leaving a ton of money on the table if they don't build a personal brand on the social platforms where their customers are active. (57:14)
    Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?
    Platinum Sponsor: SalesIntel.io
    Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius
    For sponsorship inquiries, send an email to [email protected]

    1 hr 12 min

About The Sour GTM SaaS Takes Podcast

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Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders will take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear…