On this week's episode, our hosts Ashley and Katrine dive into the world of business development and social selling with Cynthia Handal, Head of Global Sales at Simera. 

Cynthia, an experienced business development leader, is a founding member as well as the first sales hire at Simera, an AI-powered on-demand supply and demand matching platform. There she has built the BDR team from the ground up, bringing in over $5MM in pipeline and over 1000 demos over just 6 months.

Cynthia has been named on multiple lists such as Crunchbase's 2023 Women in Sales, Demandbase's 25 Sales Executives to Learn From in 2023, and she considers herself to be a "Fanatical Prospector". 

Cynthia shares her personal experiences as a BDR, BDR leader, why AI will not be replacing sales people, and emphasizes the importance of creativity and building a strong personal brand to have a well-rounded and successful business development strategy.

Most importantly, Cynthia highlights the biases that are still alive and well in the sales industry. She advocates for sellers that come from unique and "different" backgrounds, explaining why diversity is critical for a sales team. This episode is a must-listen for anyone looking to excel as a BDR and stay ahead of the curve in the ever-evolving world of sales.

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Meet Hannah Ajikawo, CEO & Founder of Revenue Funnel! 

In this value-packed episode, Hannah shares her deep (and down-to-earth) insights on the buyer's journey. She explains how to influence and nurture early-stage prospects, ensuring that when they're ready to buy, they turn to you.

Hannah also digs into how she balances work and life, highlighting the challenges and pressures from the workplace, rather than prospects. She shares a personal anecdote about prioritizing her son over work — and how people reacted! 

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We have Gong's Visioneer's community to thank for connecting us — so how could we not have the mastermind behind it on the show? 

As the Head of Community and Digital Customer Success at Gong, Nisha knows how a community impacts business growth. She unpacks exactly how the community impacts every point in the Gong sales cycle, and the simple way her team tracks the ROI of their work. 

As always, we dig into the challenges faced by women leaders and how communities can help them overcome them (Nisha's got some great advice on this, too!)

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CEO within your first 10 years in sales? Impossible! Well, not for Alexine Mudawar. 

In this episode, the seasoned sales leader unpacks her journey from AE all the way to the top. And true to form, Alexine doesn't shy away from talking through the good, bad, and ugly of her career. She also explores how being a CEO is actually not that different from a sales role (transferable skills, anyone?).

Alexine heads up one of our favorite communities, Women in Sales, so naturally we had to dig into that too — what made her start the community? How did it evolve from 'pajama party' to the bustling network it is today? And why the heck does she let men in? (Spoiler: there's a good reason!)

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In this episode, we sit down with Ashley Zagst, Senior Account Executive 2 at Chili Piper. Ashley shares her journey, challenges, and victories — from her first sales job to buying her own house. 

As President of Proud Pipers, Ashley digs into the importance of representation and diversity in the industry. She argues that a diverse sales team is a game-changer in catering to diverse buyers.

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In this episode of Ashley & Katrine's Infinite Revenue Playlist, we welcome guest Nikki Ivey, sales veteran and Contributing Writer at Sistas in Sales. 

From her personal framework — Mindset, Moxie, and Magic — to the importance of connecting on an authentic level with prospects, Nikki unpacks a host of topics and has plenty of insights to share.

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In this episode of Ashley and Katrine’s Infinite Revenue Playlist, we're joined by Jen Allen-Knuth, a sales and marketing expert who is passionate about empowering women in the sales industry. Jen candidly shares her experiences, the challenges she faced, and the importance of elevating women's voices in sales. In this conversation, Jen encourages women to be loud, support one another, and break away from the traditional sales stereotypes.

The discussion also dives into the use of artificial intelligence in sales, especially when it comes to email communication. Jen emphasizes the importance of maintaining the human touch while leveraging AI for efficiency, as well as the need for continuous innovation to stay ahead. She expresses her concern about AI-generated content potentially lacking authenticity and how it could hinder effective communication.

Lastly, the conversation touches on the impact of community-building on revenue and the significance of learning out loud. Jen stresses the value of sharing knowledge and experiences, as well as embracing the unique perspectives that early-career professionals can bring to the table. This episode is a must-listen for anyone seeking inspiration and practical advice on navigating the sales landscape as a woman.

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