Today’s episode of Voices For Local features a very special story from the small town of Bhujodi, one of the major textile and craft centres of the Bhuj region in Kutch. Here, Ashok Siju, brings together his family heritage of weaving with his newfound love for indigo dyeing. He tells Monisha about how he got into natural dyes, the process of indigo harvesting & dyeing, putting fabric & stitch quality first while creating hand-stitched indigo-dyed clothes, and how he uses social media to keep the indigo dyeing tradition alive by encouraging people to try it out themselves.

 

To check out Jeevan Indigo’s work, visit their Instagram handle @jeevan_indigo_clothing and follow Ashok’s indigo journey on Instagram @siju_7. And to keep up with Monisha Singh Katial, follow her on Instagram @monishasinghkatial. We would love to hear from you and your recommendations for homegrown brands that you think we should feature on our lineup of Voices For Local, so reach out to us @voicesforlocal on Instagram.

 

CREDITS:

Host: Monisha Singh Katial (Twitter & Instagram)

This is a Maed in India production.

Audio Engineer & Editor: Kartik Kulkarni

Creative Director: Mae Mariyam Thomas

Project Manager: Shaun Fanthome

Producer: Husein Haveliwala