This is Ashton’s third appearance on the Managing Marketing podcast. Ashton Bishop is the CEO of StepChange, who has been studying how customer-centric transformations occur within organisations successfully and unsuccessfully. In the process, they have clearly defined the requirements of a successful customer-centric transformation and identified seven fundamental shifts required to create a truly customer-centric business. You can find out more about this research and the insights here. https://info.hellostepchange.com/redefining-customer-centricity

https://www.trinityp3.com/2020/07/seven-customer-centric-shifts/