Ashton Williams, Enablement Manager at Ada, rejoins Adriana Romero to catch up on her year of growing Enablement through a global pandemic, taking over responsibility for customer success and evolving beyond sales enablement into revenue enablement.

In addition to covering cross functional collaboration and virtual sales kickoffs, Ashton shared three of the biggest lessons she has learned in the last 12 months.

1️⃣Enablement is not yet at a place where anyone has it all figured out.  Partner with your manager and across the organization.

2️⃣The alignment between product marketing and enablement is critical and something she initially underestimated.

3️⃣Teams can do a lot with just a little.  Don't try to boil the ocean, crawl, then walk, then run, then fly.  It's a journey.

Give a listen and remain curious.

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