The Neon Show

Ashu Garg, Foundation Capital


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#100xEntrepreneur #Podcast with Ashu Garg, Partner, Foundation CapitalAfter graduating from IIT Delhi, and later completing his masters from IIM Bangalore, Ashu worked at various companies such as - Unilever India, McKinsey & Company, Microsoft and a few others.In 2008 he joined Foundation Capital and since then he’s been primarily investing in B2B & SaaS Companies for the past 11 years.Foundation Capital invested early in Netflix.His Portfolio Companies include - Localytics, QuanticMind, Opas.ai, ZeroStack and FundsIndia among others.In this podcast, Ashu shares his deep insights of the B2B & SaaS space in US & the opportunities coming ahead.Notes - 00:56 - His Professional Journey - A series of Serendipitous Events.05:03 - What caught his interest in the B2B & SaaS market space?07:23 - What are the key skills, he looks for in B2B founder?10:05 - How to sell B2B or SaaS products?12:01 - Why is having clarity on ICP (Initial Customer Profile) crucial for a business?14:40 - How long does it take for him from - “First email from a founder to Cutting a Cheque”?16:40 - Success & Struggles in Foundation Capital’s Portfolio Companies25:10 - What’s his advice for founders who struggle to scale up in the SaaS market?27:55 - When does he plans to invest more in Indian Companies?31:23 - Themes he’s been on a look out for - Task Automation, Tools to make Development easy, Cybersecurity27:15 - Will Startups in Credit Lending Space be able to make money?38:00 - How can B2B entrepreneurs crack the next big thing?

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