Asia Tech Podcast

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Produced by Pikkal & Co - Award Winning Podcast Agency.

Spotify has spent $400m on acquiring a winning strategy in podcasting. Their acquisitions include Gimlet Media, Anchor and Parcast. While the industry has analysed this strategic direction in detail, nobody has broken this down for Asia.

In Asia Tech Podcast 493, my colleague Prarthana Sibal joins me to look at the podcast opportunity in Asia. We unpack Asia's $30 trillion middle class and frontrun the demographic trends that could make Asia a huge greenfield market. We discuss why young girls are avid consumers or true crime podcasts, why Asian brands have a substantial storytelling gap that won't be filled by legacy or ad agencies, and how the podcast market in Asia could be potentially bigger than the rest of the world

Discover more tech podcasts like this: Tech Podcast Asia.

Produced by Pikkal & Co - Award Winning Podcast Agency.

AirAsia is an interesting case study. On the one hand, it's an airline. On the other, it sits in the middle of a hypercompetitive cauldron of opportunity. A 5 hour flight from HQ in Malaysia gives you access to 3.5 billion people, half the world's population.

Add to this the rising tide of Asia's $30 trillion Middle Class. With 40 million people visiting the website every month and 100 million passengers flying, it's possible to argue their valuations, based on data potential alone, should be seen in the same context as Netflix (135x) and Gojek (200x) rather than General Electric (16x) or General Motors (6x).

The residing challenge for any airline is the fact that 99.9% of the time, its customers aren't in a plane, and that most people still see them as an airline.

Digital transformation takes good leadership and a compelling story; a story that reframes their value. How do you build an ecosystem around a platform when 90% of the value is created off payroll? How do you foster lean startup thinking within the walls of a corporation?

In this podcast I'll unpack the challenges and also where I think they are heading

Discover more tech podcasts like this: Tech Podcast Asia.

Produced by Pikkal & Co - Award Winning Podcast Agency.

On this episode of The Asia Tech Podcast, host Graham Brown discusses the benefits of podcasting itself and the opportunities it offers forward-thinking companies. To do so, Graham ventures outside the region to examine the amazing success that the NPR (or National Public Radio) in the US has enjoyed after going into podcasting. He delves into why NPR's radio listeners have actually increased after launching their podcast and what other businesses can learn from this. You'll also learn which podcast Graham feels is the Gold Standard that others should seek to emulate, as well as why he feels storytelling is incredibly important and how it helps to create an emotional connection with the audience.

Discover more tech podcasts like this: Tech Podcast Asia.

Produced by Pikkal & Co - Award Winning Podcast Agency.

In this week's episode, host Graham Brown looks at the importance of telling your company's story.

Brands covered include: AirAsia, Meituan, Xero, GoJek, Uber, Grab, Huawei, Tencent, Apple and Alibaba.

We look at the growing role of podcasting in telling those brand stories effectively, and its wider role in Asia's digital transformation. This podcast covers the importance of humanizing your brand and the reason storytelling is such a powerful method of creating and moulding a brand. We also hear how podcast scan communicate with a business' target audience. He then explores why companies need to change the way they tell their story, moving away from traditional methods, such as advertising and PR.

Discover more tech podcasts like this: Tech Podcast Asia.

Produced by Pikkal & Co - Award Winning Podcast Agency.

Join us for Part 1 of our walk through the world of the Echelon Asia Summit 2019 in Singapore. We are joined by 5 people on Asia Tech Podcast today each representing a different voice from the Asian startup ecosystem. Mohan Belani -Co-Founder & CEO of E27. Sheldon - Founder of Renew. Anisa Hassan - Founder of Joompa. David Ward - Bambooloo and Bob Chua - BlinQ. More stories from Echelon coming soon.

Discover more tech podcasts like this: Tech Podcast Asia.

Produced by Pikkal & Co - Award Winning Podcast Agency.

Asia Tech Podcast heads to Bangkok to learn more about the Thai startup ecosystem. We hear from Thai startups at Tru Digital Park and spend some time with Gautam Ganguly walking around Ratchada Night Market (where Graham eats a scorpion!) Thailand's rise is intertwined with the fate of the Chinese Middle Classes. Chinese tourists are growing in number, and Thailand is a destination of choice. How are these newly minted consumers shaping startups in Thailand and in what industries are they having the biggest impact?

Discover more tech podcasts like this: Tech Podcast Asia.

Produced by Pikkal & Co - Award Winning Podcast Agency.

Welcome to a new season of sounds and stories coming to you on Asia Tech Podcast, The Podcast Show and other more shows. All our content here -> www.PitchMedia.Asia

Discover more tech podcasts like this: Tech Podcast Asia.

Produced by Pikkal & Co - Award Winning Podcast Agency.

The Asian travel market will grow another 53% to $650 billion in the next 5 years. Take a 5 hour flight from Kuala Lumpur Malaysia and you can access 3.5 billion people, or half the world's population.

This episode is a follow up to my conversation with AirAsia CEO Tony Fernandes here Asiatechpodcast - Tony-fernandes-group-ceo-of-airasia-asia-tech-podcast

In these conditions of HYPERCOMPETITION, the future model of the travel industry will emerge. Grab, Gojek, Alibaba and AirAsia all are rapidly embracing Digital Transformation and organizing their teams around CUSTOMER not FUNCTIONAL competence.

In this podcast, as a follow up to the Tony Fernandes Episode I share insights on Hypercompetition and the $650 billion Asian travel market.

More: www.atp.show

Discover more tech podcasts like this: Tech Podcast Asia.

Produced by Pikkal & Co - Award Winning Podcast Agency.

Tony Fernandes is the CEO of AirAsia and one of the most recognizable business leaders in the region. He is outspoken, a maverick and often treads (in his own words), "a fine line between brilliance and stupidity".

By his own admission, some of his business bets haven't paid off - taking over a Formula One team and a football club. But others certainly have. His net worth is estimated at $745 million. Behind his success is a story of taking huge risks - he bought AirAsia for 1 Malaysian Ringgit when nobody else saw its potential value when only 6% of Malaysians were flying. To Tony, that meant 94% of the market was untapped. He soon turned it around, growing the airline from 2 to 200 planes and reporting a profit within a year.

Many know of the AirAsia success story but what and who made it possible? In this podcast, Tony shares insights into his own backstory that continue to shape his business career today - from a Tupperware selling Mum "who could sell ice to eskimos" to a Dad who withheld praise on young Tony's successes.

Then there's those maverick tendencies. When you get thrown in the deep end you either sink or learn to swim very fast. His scrappy nature goes way back to the day his father packed him off on a plane at Sebang airport. Unknown to Tony, he was heading to Heathrow airport to start a new life in boarding school in the UK - a teenager, alone in an unfamiliar world. Surviving these ordeals as a kid imbues any adult with a sense of confidence in business. What's the worst thing that can happen? Tony also shares insights about his journey never before discussed in public media - from his first encounters in the UK - to how these experiences impacted his belief in the importance of talent and diversity within AirAsia.

Discover more tech podcasts like this: Tech Podcast Asia.

Produced by Pikkal & Co - Award Winning Podcast Agency.

Tony Fernandes is CEO of AirAsia and one of Asia's most well known business leaders. Like many A-List Business celebrities, everyone wants a piece of him. That's why getting Tony Fernandes on as a guest for Asia Tech Podcast wasn't easy. It took 8 months of planning, numerous rescheduling (we even had our flights booked on one occasion) and a lot of patience. But, T-Day (Tony Day) finally came round and we packed our studio into cases and took a flight (AirAsia of course) to Kuala Lumpur to meet Tony himself.

In this podcast we discuss what it took to finally land the podcast with Tony and the equipment we used. We've recorded over 200 podcasts together in studio and on the road for Asia Tech Podcast - so we've stress tested a lot equipment. If you're curious about podcast tech then check our our Road Studio Cheat Sheet here->www.thepodcast.show/podcast-cheat-sheet/