Brazil (is not) for Beginners

Asian Tech in Brazil with Jianggan Li & Roberto Borsic

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Isaac chats with Roberto Borcic, a partner at Pullman Morrison, and Jianggan Li, the Founder and CEO of Momentum Works, about Asian companies' expansion into Brazil. They cover topics such as market entry strategy, cultural adaptation, strategic hiring, the complexities of doing business in Brazil for Asian companies, as well as: 

  • Brazilian market dynamics, including the unique nuances that require a deep local understanding and adaptation for successful business operations.
  • Cultural differences in communication styles including the importance of building personal rapport within teams and understanding hierarchical dynamics.
  • The evolution of how Asian companies approach market expansion to Brazil, in particular the shift towards localized decision-making and cultural adaptation (instead of centralized management styles).
  • Strategic hiring and talent acquisition, and how Asian companies should prioritize hiring executives with deep local market understanding.
  • The challenges in aligning Brazilian operations with Asian headquarters' expectations and the post-pandemic strategy shifts towards strategic, risk-aware expansions.
  • Tips for recruiting with Asian companies entering and growing their operations in Brazil.
  • And more…
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