Ask An Innovator

Let’s have a big AAI welcome for Max Juster this week. Max is a Brand Director at Anheuser-Busch. Let’s get into it.

We sit down with Max and talk about all things beer. We learn how making small changes to packaging is innovative but also changes brand perception for the consumer. Learn how market research and consumer data is used to influence what changes a brand needs to make.

Find out why we should never fall in love with an idea, why communication with your team AND the consumer is key to innovation and why you should always be focused on adding value for the consumer.

What’s on your mind?

Are you interested in being interviewed or know someone innovative perfect for this podcast? Leave a comment below.

If you enjoyed #askaninnovator – before you leave – post a review or share with your friends. Innovation is more fun together!

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Connect with Max on LinkedIn or Email

All ideas and opinions are Max’s own and do not necessarily express the views or opinions of his employer.

Bill Smith is the Founder and CEO at GDI International. Bill’s interested in how we can turn waste into usable energy.

We chat with Bill about gasification and the impact of this technology on the environment. Listen in as Bill walks us through the tech that promises to help clean up the world’s oceans.

Bill’s key takeaway is to keep persisting even when an idea isn’t validated by others. He urges us that pursuing the idea through to completion is the best way to be innovative.

What’s on your mind?

Are you interested in being interviewed or know someone innovative perfect for this podcast? Leave a comment below.

If you enjoyed #askaninnovator – before you leave – post a review or share with your friends. Innovation is more fun together!

Connect with Ask an Innovator on Facebook and LinkedIn

Learn more about GDI International on Facebook and LinkedIn

Connect with Bill Smith

Adam Bratt is the CTO at Indio Technologies. At Indio they simplify the insurance application process for brokers and their clients.

We chat with Adam about metrics: why they’re important, when to start using them and how they can influence your business.

We learn how to assess the market we’re trying to get into, why iteration is necessary to find the right fit and how metrics play into those iterations.

What’s on your mind?

Are you interested in being interviewed or know someone innovative perfect for this podcast? Leave a comment below.

If you enjoyed #askaninnovator – before you leave – post a review or share with your friends. Innovation is more fun together!

Connect with Ask an Innovator on Facebook and LinkedIn

Learn more about Indio

Connect with Adam

Bill Fienup is the Co-Founder & Director of Innovation Services at mHUB, a manufacturing innovation hub and co-working space for hardware entrepreneurs.

We learn about the origins of mHUB, companies that are creating hardware as a service and the importance of community in innovation and collaboration.

Bill’s explains the benefits and risks of working in a collaborative environment and that while the idea is important, execution is the key to success.

What’s on your mind?

Are you interested in being interviewed or know someone innovative perfect for this podcast? Leave a comment below.

If you enjoyed #askaninnovator – before you leave – post a review or share with your friends. Innovation is more fun together!

Connect with Ask an Innovator on Facebook and LinkedIn

Learn more about mHub

This week our guest is Alana Sandel, the Mindful Marketing Ambassador at Marketing for Wellness. Alana believes that brands have the power to create positive or negative lifestyle habits. She leads teams to unleash the power of marketing to help brands that prioritize customer well being above all else to create compelling stories and drive engagement with their best customers.

In this episode we explore the unique impact of innovation on health and wellness.

This is our first foray into wellness and we learn what customers are looking for in the brands they choose, why technology doesn’t matter if you aren’t targeting the right customer and why being lovable is a key to success.

We find out how marketing will be instrumental in the push towards wellness and how small companies are pushing the envelope for more innovation.

What’s on your mind?

Are you interested in being interviewed or know someone innovative perfect for this podcast? Leave a comment below.

If you enjoyed this podcast – we’d love for you to post a review.

Connect with Ask an Innovator on Facebook and LinkedIn

Learn more about Marketing for Wellness

Connect with Alana on LinkedIn

We interview Colette Matthews, the VP of Innovation and Marketing at Alpha Guardian.

We talk with Colette about how consumer’s unarticulated needs provide the most insight and opportunity for innovation.

Find out how to pinpoint the correct insights to drive innovation for consumers and how foresights and environmental scanning are important to get a glimpse into what consumer’s future needs will be.

What’s on your mind?

Are you interested in being interviewed or know someone innovative perfect for this podcast? Leave a comment below.

If you enjoyed this podcast – we’d love for you to post a review.

Connect with Ask an Innovator on Facebook and LinkedIn

Learn more about Alpha Guardian

Connect with Colette on LinkedIn & Facebook

All ideas and opinions are Colette’s own and do not necessarily express the views or opinions of her employer.

We interview John Florek, the Director of Creative Innovation at ARC Worldwide about how innovation means solving problems differently.

John talks about how brands need to create an ecosystem and connect with customers on their level, providing a greater sense of empathy and understanding.

Learn how to create value for brands within your own team, where big data can provide an integral role in brand strategy and why we should all embrace being uncomfortable.

What’s on your mind?

Are you interested in being interviewed or know someone innovative perfect for this podcast? Leave a comment below.

If you enjoyed this podcast – we’d love for you to post a review.

Connect with Ask an Innovator on Facebook and LinkedIn

Learn more about ARC

Connect with John on LinkedIn

All ideas and opinions are John’s own and do not necessarily express the views or opinions of his employer.

Our TENTH episode is here!

In this Ask an Innovator we interview Stacy Scopano the CTO at Skender about innovations in the construction industry.

We talk with Stacy about developing full-scale room templates that offer a product mentality more so than a project mentality and how to prototype a module to gain customer feedback.

We learn about the best ways to optimize in the construction industry. We discover how to step back and ask the right questions to make sure the right things are being built and why technology should be the last piece of the process considered.

What’s on your mind?

Are you interested in being interviewed or know someone innovative perfect for this podcast? Leave a comment below.

If you enjoyed this podcast – we’d love for you to post a review.

Connect with Ask an Innovator on Facebook and LinkedIn

Learn more about SkenderLinkedIn Facebook Instagram Twitter

Connect with Stacy on Twitter & LinkedIn

All ideas and opinions are Stacy’s own and do not necessarily express the views or opinions of his employer.

Episode 9:

Rachel Morgan is our guest this week. She is the Product & Marketing Development Director at Accurate Perforating

We discuss why we should not underestimate the value of revisiting old ideas, how the metal industry hasn’t changed much – but combining two legacy ideas brings potential for new products and innovation.

We chat about the importance of increasing the sustainability of products in an age where consumers want to throw less away and how metal fits into this “green” culture.

What’s on your mind?

Are you interested in being interviewed or know someone innovative perfect for this podcast? Leave a comment below.

If you enjoyed this podcast – we’d love for you to post a review.

Connect with Ask an Innovator on Facebook and LinkedIn

Learn more about Accurate Perforating

All ideas and opinions are Rachel’s own and do not necessarily express the views or opinions of her employer.

Episode 8 is here:

This week we interview Greg Svitak, the head of SpotHero labs about how the heck they are disrupting the parking industry.

We talk about SpotHero’s roots, how they’re using IoT to develop “mobility hubs” and how creating partnerships has been an integral part of their business model.

Learn why Greg believes that momentum is key in growing a business, what the future is for parking and mobility in general and how SpotHero is really a software company.

What’s on your mind?

Are you interested in being interviewed or know someone innovative perfect for this podcast? Leave a comment below.

If you enjoyed this podcast – we’d love for you to post a review.

Connect with Ask an Innovator on Facebook and LinkedIn

Learn more about SpotHero

Connect with Greg on Twitter & LinkedIn

All ideas and opinions are Greg’s own and do not necessarily express the views or opinions of his employer.