Imposter Syndrome...every business owner has felt this at one point or another. Some would say this is the break in the achilles heel of business owners, that if you fall into the thought process of feeling inadequate in an area that you will be holding yourself back.

However, the areas that are too known in your expertise can hurt you just as much. Because while knowing something and being confident in your knowledge of it, you are not continuing to learn or keep your skills top notch.

This shows how most business owners have on rose colored glasses when looking at what their business needs. They are blind from their assumptions about the areas of their business they need the most help in and what would grow the business the quickest.

Visit www.askaprilporter.com to learn more about this topic and to join our free community specifically for franchisees and small business owners.

Learn more about the SWAG™ Conference and grab your ticket here: https://www.askaprilporter.com/conference-0

Early Bird tickets will not last long!

When a franchisee signs on the dotted line, they are usually excited for all the tasks lined up for their grand opening. For good reasons too, this is their dream coming to fruition!

The first few months are glorious with steady fast growth each month. Eventually, the growth slows down and the business starts to plateau. At this point, the franchisee has a few options on how to overcome and "bust the business plateau."

In this episode April shares how to do just that, and find steady growth again.

To get on the waitlist for our upcoming masterclass click here: https://www.askaprilporter.com/aap-program-waitlist

Keep up with April here:

Website: www.askaprilporter.com

Instagram: www.instagram.com/askaprilporter

For more business tips and strategies, join the Franchisees Focused on Infinite Success Facebook Group (and watch the Infinite Franchisee Show LIVE every Wednesday at 12:00 pm CST): www.facebook.com/groups/ifzcommunity

Many business owners are hesitant to put themselves out there on social media. Some view it as bragging when they talk about their accomplishments, or that no one cares about what they had for dinner. What needs to be at the forefront of everyone's mind when creating content for their business on social media, is that they are informing others about their business, explaining how they are helping people through their business, and sharing their mission.

If you would like to explore the possibilities of your social media plan, check out our MegaProfit Marketing Academy here: https://www.askaprilporter.com/megaprofit-marketing-academy

Share your latest social media post in our Facebook Group Franchisee Infinite Success to get some engagement on your post. Join the group here: https://www.facebook.com/groups/ifzcommunity

Keep up with April here:

Website: www.askaprilporter.com

Instagram: www.instagram.com/askaprilporter

For more business tips and strategies, join the Franchisees Focused on Infinite Success Facebook Group (and watch the Infinite Franchisee Show LIVE every Wednesday at 12:00 pm CST): www.facebook.com/groups/ifzcommunity

At Ask April Porter our business is built on filling the gaps in the franchising industry. Joining me this week is a very special guest, the Director of Marketing for Ask April Porter, Lauren Seiler.

Lauren constantly has her finger on the "marketing button". She devotes a lot of time keeping up with the latest marketing trends by reading articles, listening to podcasts, testing strategies she has heard, the list goes on.

During our conversation, Lauren shares the 3 marketing gaps franchisees and small business owners need to avoid not only in 2023, but in every year going forward.

You can work with Lauren and April in the MegaProfit Marketing Academy. Learn more here:

https://www.askaprilporter.com/megaprofit-marketing-academy

Follow us on Socials! Find us @askaprilporter

Keep up with April here:

Website: www.askaprilporter.com

Instagram: www.instagram.com/askaprilporter

For more business tips and strategies, join the Franchisees Focused on Infinite Success Facebook Group (and watch the Infinite Franchisee Show LIVE every Wednesday at 12:00 pm CST): www.facebook.com/groups/ifzcommunity

2022 was a big year for a lot of people. So for the last episode of 2022 we are looking back on the year in the franchising industry and at Ask April Porter. I hope that this episode inspires you to look back at how far you've come this year, even if you are not where you want to be just yet.

Resources mentioned in the episode:

Send podcast ideas or topics you would like covered in 2023 to [email protected]

Find us on Social Media @AskAprilPorter

Join the Facebook Group exclusively for franchisees and small business owners here: https://www.facebook.com/groups/ifzcommunity

Check out everything we are offering at Ask April Porter at our website: https://www.askaprilporter.com/

In-person events are finally coming back since the pandemic. In this episode we are talking about where opportunities lie for franchisees and small business owners to optimize and leverage in-person events in 2023.

We are hosting a big in-person event in 2023 called the SWAG™ Conference. Learn more and get tickets to the conference here: https://www.askaprilporter.com/conference-0

Keep up with April here:

Website: www.askaprilporter.com

Instagram: www.instagram.com/askaprilporter

For more business tips and strategies, join the Franchisees Focused on Infinite Success Facebook Group (and watch the Infinite Franchisee Show LIVE every Wednesday at 12:00 pm CST): www.facebook.com/groups/ifzcommunity

When does a franchisor become a franchisor? Spoiler alert - It's not when you get a finalized FDD or when you sell your first franchise location. Join my discussion with Melissa Pang of the Entrepreneur Source, to learn the answer to this, as well as the importance of focusing on the franchisee dream when matching prospective zees to their future brand.

About Melissa Pang: Always customer service-focused, Melissa is a proud member of the TES SourceLink team and works with TES franchisor members on a daily basis, providing a collaborative environment that fosters win-win relationships. She feels most in her element when collaborating with franchisor members – working together, Melissa helps them find solutions and build strong, long-lasting relationships with TES coaches and clients in order to achieve the franchise growth results they desire.

On a more personal note, Melissa lived and worked in Australia for 2 years and constantly talks about returning! Melissa loves everything fitness, but balances out all the physical activity by leaning into her love of good food. You can find her with a blonde Americano in one hand and the TripAdvisor app in the other, searching out her next culinary adventure.

You can learn more about Melissa and get in contact with her here:

Melissa Pang

Member Relationship Strategist

The Entrepreneur’s Source

https://futureoffranchising.com/our-team/

www.linkedin.com/in/melissacpang

Keep up with April here:

Website: www.askaprilporter.com

Instagram: www.instagram.com/askaprilporter

For more business tips and strategies, join the Franchisees Focused on Infinite Success Facebook Group (and watch the Infinite Franchisee Show LIVE every Wednesday at 12:00 pm CST): www.facebook.com/groups/ifzcommunity

When I hear the word robotics, I think of the Terminator movies, or mechanical arms picking up and moving objects in a manufacturing plant, but it turns out, "robots" can be on your computer, learning and automating repetitive tasks. Paired with AI, this is the type of technology that can increase a small business's bandwidth without increasing payroll. My guest, Cassie Lincoln Managing Partner of Valenta, breaks down how even the smallest business can utilize these strategies to succeed.

Connect with Valenta at their website https://us.valenta.io/

Keep up with April here:

Website: www.askaprilporter.com

Instagram: www.instagram.com/askaprilporter

For more business tips and strategies, join the Franchisees Focused on Infinite Success Facebook Group (and watch the Infinite Franchisee Show LIVE every Wednesday at 12:00 pm CST): www.facebook.com/groups/ifzcommunity

Let's solve the mysteries of local marketing! In this episode I am sharing which aspect of marketing every business owner needs to focus on.

This aspect not only will bring more leads through your door, but more applications from potential hires as well.

Want to learn more about boosting your marketing efforts in 2023? Join the Mega Profit Marketing LIVE Series we are hosting this week! We start Wednesday, November 30 at 11am PT / 1pm CT / 2pm ET and meet everyday for one hour ending on Friday, December 2.

P.S. It is FREE! Save your seat here: https://askaprilporter.com/megaprofit-marketing-series

Keep up with April here:

Website: www.askaprilporter.com

Instagram: www.instagram.com/askaprilporter

For more business tips and strategies, join the Franchisees Focused on Infinite Success Facebook Group (and watch the Infinite Franchisee Show LIVE every Wednesday at 12:00 pm CST): www.facebook.com/groups/ifzcommunity

We can all benefit from more cash! And if we can get more cash quickly, that is even better! In this episode, you will learn about 3 strategies to get a cash injection in your business. Some strategies you might not have ever thought of before or maybe you just need motivation to pursue. Regardless, listening to this episode will give you ROI x3.

“Create those class times during that time find look for those opportunities, look for those gaps. When you identify the gap and you can slide into it with a solution, you're going to get a cash injection.”

Keep up with April here:

Website: www.askaprilporter.com

Instagram: www.instagram.com/askaprilporter

For more business tips and strategies, join the Franchisees Focused on Infinite Success Facebook Group (and watch the Infinite Franchisee Show LIVE every Wednesday at 12:00 pm CST): www.facebook.com/groups/ifzcommunity