This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Nothing is worst than a major fail. Even worse when you find out that fail is compiled into the “Greatest Fails of 2016” video on Youtube. And we would never wish it upon anyone to experience that with their own interactive content. I mean could you imagine a “Greatest Interactive Content Marketing Fails” compilation video?! It would be brutal. So on this episode of Ask Audrey, ion’s Director of Customer Engagement aims to keep you from ever starring in one of those highlight reels by telling you what exactly makes for an interactive content fail and how you can avoid it.