ion interactive Podcast

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

If you’ve been reading along with us for the month of November, I’m sure you’ve seen a reoccurring topic lately: interactive landing pages.

Landing pages are beginning to evolve along with the rise of interactive content, which means that your audience is no longer impressed with a static page and simple form to get them to convert.

But that doesn’t always mean that what’s behind the form has to be interactive as well. We all have our signature assets — those PDFs that you know are extremely valuable just the way they are. And while we are all for you transforming those PDFs into interactive experiences, it is perfectly fine to have static content behind your form.

So how can your landing page entice visitors to provide their information for what you know is a valuable static content piece after the gate?

On this week’s Ask Audrey, ion’s Director of Customer Engagement explains how you can leverage interactive elements on both your landing page and conversion path to encourage your online visitors to convert.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

We’ve all seen them. We click through an email or a placed ad and arrive to a page that’s less than exciting. We might get some imagery, some copy, and a less-than-appealing form to fill out, trusting that whatever is on the other side of that form is actually what we want — crossing our fingers that the information we just gave away is worth the content provided to us.

However, unfortunately, more and more landing pages just haven’t been living up to the hype of the content given. And with the instant gratification given to our audience online now, many people just aren’t converting on landing pages as much as they used to. They expect excitement, interaction, and value before they give up their private information.

So how can you add value to your landing pages, not only to the user but also to you as a marketer yourself? This week, ion’s Director of Customer Engagement gives you a few ideas on how to revive your tired landing pages with the use of interactive elements.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

For some organizations, the struggle is real. Enterprise organizations can have some huge wins with interactive content. However, here at ion, we’ve seen some that cannot seem to get more than one or two experiences out the door and gaining insights… while others see interactive content spread across every single division of their company.

This success isn’t by accident. It takes a champion, or sometimes a team of champions, to really push interactive content forward.

This week on Ask Audrey, ion’s Director of Customer Engagement explains what goes into seeing that rapid expansion of interactive content and how you can create that excitement in your own company.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

If you’re just now diving into interactive content, it can almost feel daunting. From drafting the concept of the experience, to deciding what interactive elements to use where, to testing. Sometimes, it might seem like just pressing an “easy” button to have a program do it for you would be a lifesaver.

And while automation for many things in content marketing really can be lifesavers, interactive content just simply is not one of them. The beauty of interactive content is the ability to completely reimagine the static content you have in front of you. And while much of the same content may be highlighted in the experience, it takes a resilient, intelligent marketer to really strategize how that interactive experience will boost the online visitor’s interaction with your asset.

In this week’s Ask Audrey, ion’s Director of Customer Engagement speaks to how automating these experiences can hinder your interactive content strategy and why it’s worth it to keep the creation process as close to a human marketer as possible.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

As a content marketer, your goal is to always make sure your content is cutting through the clutter and standing out among the crowd. Along with that burden on your shoulders, you have to make sure your audience is interacting with it, and not just downloading your PDF and throwing it to the side to “read later.”

So in comes interactive content. You’ve heard about it. You’re curious about it. You’ve even journeyed through a few experiences yourself of other content marketers’ out there and thought to yourself, “I can totally make this happen for my brand.”

But then you freeze. Where do you start? How do you know what to do? Don’t worry — we’ve got your back!

On this week’s Ask Audrey, ion’s Director of Account Development, Asa Hochhauser, joins Audrey to give you the advice you need to launch that very first interactive content experience and how you can make sure it’s a success.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Audrey and Asa, ion’s Director of Account Development, had the pleasure of talking to quite a few impressive marketers at Content Marketing World about how they are utilizing interactive content in their strategy this year. And while most marketers were thrilled to chat about all the possibilities of interactive content, there were a few that have come across some challenges.

On this week’s Ask Audrey, listen in as Audrey and Asa talk about those challenges they heard at Content Marketing World and how you can solve them if you’re experiencing the same.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

A couple weeks ago, we discussed how to make a more substantial impact on how your audience views your brand even before speaking with your sales team through the use of interactive content. ion’s Director of Engagement, Audrey Ross, and Director of Account Development, Asa Hochhauser, provided insight into when during the buyer’s journey with your brand is the best time to stand out and inspire your audience.

But with all the different types of interactive content, how do you know exactly which digital experience will be the most effective?

So they’re back! Audrey and Asa chat in this week’s Ask Audrey about their views on what types of interactive content they have seen be the most effective for not only just ion’s Sales Team, but some of our client’s sales teams as well.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Your content can have a very different message and effect entirely depending on when and where your audience interacts with it. And through the use of interactive content, you can make a more substantial impact on how your audience views your brand even before speaking with your sales team.

And while there may be an interactive experience for every step throughout the buyer’s journey, ion’s Director of Customer Engagement, Audrey Ross, and ion’s Director of Account Development, Asa Hochhauser, give both of their views on where interactive content can truly assist your sales team in creating a meaningful interaction with your audience.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Interactive content can be a huge aid in bridging the communication gap between sales and marketing, allowing marketing to have further insights into what content your audience is interested in and allowing sales to see what your audience needs or wants. Both sides are provided with an additional level of insight that is often missing with static content.

All this month, we are focusing on interactive content for sales enablement, which means ion’s Director of Customer Engagement Audrey Ross is teaming up with ion’s Director of Account Development Asa Hochhauser for the Ask Audrey series to talk everything there is interactive content for sales.

This week, we dive a little further into how interactive content is able to bridge the gap between sales and marketing communication.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

We all know the underdog. You know, the one who no one really expects to win. But every now and then, the underdog comes out on top and stuns everyone. And to their surprise, the underdog is no longer so underrated, but now looked at in amazement and a new light in shed on them.

And this week, we’re here to shed a new light on the underdog of interactive experiences. Infographics, ebooks, interactive white papers, quizzes — we all know the top dogs and either have used or created them ourselves. But there’s one type of interactive content experience that we really feel is one of the most underrated and underutilized types for digital marketers.

In this episode of Ask Audrey, ion’s Director of Customer Engagement shows off the underdog, details why she thinks it really is one type to look at in a different light, and tells the story of a real-life example of it really working for one organization.