This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

For some organizations, the struggle is real. Enterprise organizations can have some huge wins with interactive content. However, here at ion, we’ve seen some that cannot seem to get more than one or two experiences out the door and gaining insights… while others see interactive content spread across every single division of their company.

This success isn’t by accident. It takes a champion, or sometimes a team of champions, to really push interactive content forward.

This week on Ask Audrey, ion’s Director of Customer Engagement explains what goes into seeing that rapid expansion of interactive content and how you can create that excitement in your own company.