This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

With starting or kicking off any new objective or practice, the hardest part may be just that: getting started. So how can content marketers combat the challenge of knowing what to do first when creating interactive content? Audrey takes you through what questions to ask yourself to get you on the track to success.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Interactive content is taking over content marketing! Our audiences are no longer satisfied with the boring, static, form-filled pages marketers used to churn out like a factory. Throughout the past year, content marketers have been striving to make their content more engaging and hoping to gain more data out of the online interactions their visitors have with them.

But what truly makes for a great interactive content experience? On this episode of Ask Audrey, check out what our Director of Customer Engagement has to say about the elements that go into creating that perfect online interaction.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

From valuable data points you are looking to gain from your prospects to figuring out the most compelling data points your prospects want out of your content, interactive infographics can really drive major results in conversions and educate your audience. Listen in to this episode to see what Audrey recommends when brainstorming for your interactive infographic.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

With static content, marketers really can only see if their visitors filled out a form or not, or did they download the content or not, with no insight into whether they actually read any of it. Interactive content gives you a deeper understanding about your visitors, some of their pain points, their knowledge gaps, what their interested in, and much more. On this episode, Audrey explains what exactly you can measure using interactive content.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

On this episode, Audrey answers nine rapid fire questions about herself and about interactive content. Listen in to learn a little more about ion's Director of Customer Engagement.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

On this episode, we talk to Audrey about the intersection of interactive content and lead generation. Every day, Audrey speaks with clients about how they can generate more leads with their interactive content experiences. Listen to this week's Ask Audrey episode to see just what she recommends in order to reach those lead generation goals.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

On this episode, we talk to Audrey about repurposing static assets into interactive experiences. From white papers, Audrey has seen such experiences as interactive versions of white papers, interactive eBooks, and even interactive infographics be produced out of the same single static asset. What else can you create from your existing static assets? Audrey has the answer! Listen in!