This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

With starting or kicking off any new objective or practice, the hardest part may be just that: getting started. So how can content marketers combat the challenge of knowing what to do first when creating interactive content? Audrey takes you through what questions to ask yourself to get you on the track to success.