ion interactive Podcast

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

If you’ve been following along with ion’s Director of Customer Engagement, you know that Audrey is a wealth of content marketing, and interactive content, knowledge. And every week, she gives you tips and tricks on making the most of your interactive content marketing efforts. But what if you know you want to do interactive content and even know the type of experience you want to create, but you’re having a hard time taking the leap?

On this episode of Ask Audrey, find out why it’s been difficult for some marketers to transfer over to interactive and how you can take your first steps, or leap, into creating a better online experience for your audience.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

In this episode of Ask Audrey, ion’s Director of Customer Engagement guides you through what it takes for an interactive experience to really hit the mark and deliver success to your organization.

From interactive content dud to marketing success, Audrey explains how to focus on solving a specific business problem creatively, while not getting distracted by the razzle dazzle that interactive elements can bring. Learn how to focus on getting the wins, data, and learning first and deliver success with your interactive content experience.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

In this Ask Audrey episode, Audrey tells you exactly what type of content you should be using for lead nurtures and where to start when building a rich lead profile for your sales team.

Whether you’re new to interactive content or a total interactive experience veteran, every marketer faces challenges when warming their leads and using interactive content in their lead nurture programs. Listen in and start turning those leads into customers through the use of interactive content!

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Every week, our Director of Customer Engagement here at ion gives us a little insight into some of the best practices, news, tips & tricks for everything interactive. Audrey is a wealth of practical, real-world knowledge when it comes to content marketing, interactive content, and building engaging experiences.

Audrey breaks it down for you if you’re looking to create a quiz for your audience. What type of content can you use? What do you need before you start building? And how is creating a quiz different from creating an assessment? Audrey has all the answers for you in this episode of Ask Audrey.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Turning your static content into interactive experiences definitely takes time to concept. But a lot of marketers have a hard time figuring out where to start and how to build ideas around what type of interactive content to use.

On this episode of Ask Audrey, ion’s Director of Customer Engagement breaks it down into practical steps and questions to ask yourself when beginning to concept your interactive experiences. It’s not just about understanding how your content is being consumed today, but understanding what you want your audience to do with your content.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

At ion, we’re so focused on helping guide our customers to bigger and brighter things that we often forget what it’s like on the other side. So we wanted to hear directly from the customers about how they’re using ion to create engaging interactive content experiences.

In this episode, ion’s Director of Customer Engagement, Audrey Ross shares insights she learned from her interviews with customers about how their internal teams are working together to really bring their content to life using the ion platform. Check it out and take a note from our customers on how you and your team can get started with taking the leap to interactive content.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

On ion’s homepage right now, it says that “ion is the CMS for everything your CMS can’t do.” And it’s true! But what do we really mean by that?

Having a platform that can create interactive experiences with no code, lots of flexibility, and little resources is huge! And having the ability to embed those experiences inside an existing site environment is the cherry on top. On this episode of Ask Audrey, ion’s Director of Customer Engagement explains what that CMS statement really means to us and how ion has enabled our customers to create interactive content outside of what their website CMS is used for.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Earlier in this series, ion’s Director of Customer Engagement talked about what challenges content marketers were really facing when making the leap to interactive content. The choice to adopt an interactive content strategy never seemed like a tough choice to make for marketers. However, getting started, and taking that first step once the choice was made, seemed like the toughest part.

So here we are in 2017, and we’re seeing those challenges evolve and the trends around them are changing. In this episode, Audrey gives you the updates and how to overcome these challenges.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

When it comes to interactive content, ion’s Director of Customer Engagement knows all. That’s why she’s a huge resource for our customers, whether it’s about adopting interactive content or creating and building an interactive experience. So when 2017 rolled around, she got to see a lot of what was on marketers’ minds when it comes to content and digital experiences.

Want a peek inside what our customers are really working towards in 2017? Check out what Audrey has to say in this episode of Ask Audrey!

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

She’s back! Our favorite Director of Customer Engagement is back to give you her scoop on anything interactive content marketing, from tips and tricks to advice to even some customer insight.

While we took a little break over the holidays and the beginning of the year to get our own interactive content marketing strategy rolling, we finally got back in the studio to talk to Audrey about what she’s most excited for in 2017.