This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Turning your static content into interactive experiences definitely takes time to concept. But a lot of marketers have a hard time figuring out where to start and how to build ideas around what type of interactive content to use.

On this episode of Ask Audrey, ion’s Director of Customer Engagement breaks it down into practical steps and questions to ask yourself when beginning to concept your interactive experiences. It’s not just about understanding how your content is being consumed today, but understanding what you want your audience to do with your content.