This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

In this Ask Audrey episode, Audrey tells you exactly what type of content you should be using for lead nurtures and where to start when building a rich lead profile for your sales team.

Whether you’re new to interactive content or a total interactive experience veteran, every marketer faces challenges when warming their leads and using interactive content in their lead nurture programs. Listen in and start turning those leads into customers through the use of interactive content!