ion interactive Podcast

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

You’ve been listening to our Director of Customer Engagement for awhile now, but Audrey has yet to delve into what exactly she does here at ion. Curious about how she’s become a wealth of knowledge for content marketing? Want to know more about what a day in the life is like for her? Listen in!

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

We’ve given you best practices for some of the top interactive experiences — assessments, infographics, quizzes. But there’s another one that’s popping up across industries everywhere.

Calculators can be a great interactive experience for almost all industries, coming in as the second most common form of interactive content used according to CMI’s Deliver Peak Experiences with Interactive Content report. But what should you plan for if you want to build your own calculator experience for your brand or company?

On this episode of Ask Audrey, ion’s Director of Customer Engagement tells you what you need to know about creating a calculator from the information you already have available to you.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Audrey has been in content marketing for over seven years. So you can definitely say she’s seen it all! Seven years in the marketing industry is comparable to a lifetime’s worth in other industries, as marketing tactics are ever evolving. So for Audrey, who has gone from print to digital and static to interactive, we wanted to know her take on the evolution of content marketing.

Hear what Audrey has to say about her experience in the content marketing world!

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

On this episode, we talk to Audrey about THE most popular type of interactive content out there right now — quizzes! From the Buzzfeed quizzes we’re all guilty of taking to see what our spirit animal is to the educational quizzes you are looking to provide for your audience, Audrey gives you what you need to know when actually using quizzes for measurable marketing results.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

On this episode, Audrey tells you what it really takes to be the most successful interactive content marketer. See what it takes to not only be a successful content marketer but a successful interactive content marketer!

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Creating engaging content is a top challenge for every marketer. And when creating that content, you always need to find a balance between disposable and evergreen content. So how does that work when creating interactive content?

On this episode of Ask Audrey, ion’s Director of Customer Engagement breaks down how both disposable and evergreen content fit in the interactive content marketing mix.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Interactive content can take some planning. And it can be overwhelming for marketers that are just starting to dip their toes into the interactive content pool. So how do you plan on how much of your content to transform and where to begin?

Audrey guides you through where interactive content can fit under your content marketing umbrella and what content you currently have that can be more effectively measured with the use of interactive content.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

We’re going back to the basics with this one but it’s the foundation of everything this series, and ion, is about. We’re in full swing of the content marketing era but interactive content is still a rather new concept, which leaves some people still wondering… what exactly is the difference between static and interactive content?

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Nothing is worst than a major fail. Even worse when you find out that fail is compiled into the “Greatest Fails of 2016” video on Youtube. And we would never wish it upon anyone to experience that with their own interactive content. I mean could you imagine a “Greatest Interactive Content Marketing Fails” compilation video?! It would be brutal. So on this episode of Ask Audrey, ion’s Director of Customer Engagement aims to keep you from ever starring in one of those highlight reels by telling you what exactly makes for an interactive content fail and how you can avoid it.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Over the past year or two, we have seen our fair share of interactive content experiences break into the content marketing scene. Audrey has seen everything from interactive white papers to extraordinary solution builders. Every day, one of our clients is doing something bigger and more impressive in the ion platform than the yesterday. On this episode, Audrey shares what she thinks are some of the most unique and innovative interactive content experiences.