This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

We’re going back to the basics with this one but it’s the foundation of everything this series, and ion, is about. We’re in full swing of the content marketing era but interactive content is still a rather new concept, which leaves some people still wondering… what exactly is the difference between static and interactive content?