This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

On this episode, we talk to Audrey about THE most popular type of interactive content out there right now — quizzes! From the Buzzfeed quizzes we’re all guilty of taking to see what our spirit animal is to the educational quizzes you are looking to provide for your audience, Audrey gives you what you need to know when actually using quizzes for measurable marketing results.