This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Creating engaging content is a top challenge for every marketer. And when creating that content, you always need to find a balance between disposable and evergreen content. So how does that work when creating interactive content?

On this episode of Ask Audrey, ion’s Director of Customer Engagement breaks down how both disposable and evergreen content fit in the interactive content marketing mix.