ion interactive Podcast

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

According to Content Marketing Institute’s recent research report, engagement is the number one reason for using interactive content and educating the audience is the second. So it’s no surprise that 79% of content marketers plan to increase their use of interactive content in the next year in order to create a more meaningful and useful relationship with their online visitors.

However, many marketers find it challenging to decide what type of experience to create when first diving into interactive content. While it depends entirely on what static content you have ready to repurpose and what level of the funnel you want to target, we’re seeing that interactive infographics have taken the top spot for the most popular type of interactive content, according to the CMI research report.

Want to know our thoughts on why interactive infographics are all the rage in 2017? Check out this episode of Ask Audrey, when ion’s Director of Customer Engagement explains exactly why these types of experiences can create engagement and educate your audience.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Here at ion, we want nothing more than for our customers to jump into the ion platform and run with it themselves. We absolutely LOVE seeing the content they create and how their own visitors are interacting with it. But we know that while an interactive content platform can sure make things easier, everyone can use a little help from a friend once in awhile. Which is why we’re giving our customers more than just an interactive content platform.

On this episode Ask Audrey, ion’s Director of Customer Engagement talks about how she has seen customers use ion’s extended resources to create beautiful, engaging interactive content experiences, without the high costs or long timelines.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Recently, Content Marketing Institute released this year’s research report on interactive content (and if you’ve been following along with ion’s podcast, we’re sure you’ve heard a bit about it). One takeaway we were intrigued by was that the data showed that the longer a company uses interactive content in their marketing strategy, the more successful they’ll be.

You know that feeling when what you’ve been witnessing with your own eyes is affirmed in writing from actual research? Yep. We had that exact feeling when first seeing the data — mainly because we continue to experience this alongside our customers time and time again.

As marketers, we know that a lot of our initiatives take incredible perseverance, and interactive content marketing is no different. Interactive content needs to be just that: interactive. But not just for the user. As a creator of interactive content, it’s important to keep learning from your experiences, keep experimenting and testing, and see what resonates.

There has been one big factor in the success we’ve seen with our customers, and that’s that the customers that have seen such incredible success believed in interactive content as being a long term plan from day one. They knew what they needed to do to reach their end goal and didn’t stop persevering until they did.

While creating interactive content doesn’t have to be daunting, it should be a long term part of your marketing strategy. Listen in to this episode of Ask Audrey to hear how she’s seen that success with some of our customers and why the perseverance with interactivity has skyrocketed their results.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

It’s no secret that, as content marketers, we are so excited utilize interactive content in our marketing strategy. Once you’re ready to begin creating, the thrill takes over, and you just can’t wait to get something out into the wild to be consumed and engaged with by your audience.

But you may want to slow down and take a bit of a different approach. While we are all for the excitement of adopting interactive content into your brand or organization, there are a few things content marketers should be doing differently when developing their idea or strategy for a new piece of interactive content.

In this episode, hear what tips ion’s Director of Customer Success wants to give you if you’re thinking about creating that next new and exciting interactive experience.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

There you are, sitting behind your desk, racking your brain trying to figure out how to increase engagement with the static PDF your Marketing team created. You’ve done your research and realize that it’s turning out to be interactive content or bust. So you take your time researching and figuring out how to best transform the PDF into this incredibly engaging interactive experience.

But then you think for a second and realize you have other pieces just like this PDF that you could really benefit from turning into digital experiences.

Hold on. Time to take a step back. You know you’ve seen options out there that can take each one of your pieces and create something new and exciting for each of those. But you really want control. You want the ability to update as needed since your company is growing so rapidly. And you want to have everything in one place.

So you start looking at interactive content platform options. But how do you really know which, or even if, an interactive content platform is the right fit for your organization? Do you wonder what exactly an interactive content platform can do for you and your marketing strategy?

On this episode of Ask Audrey, ion’s Director of Customer Engagement dives into some of the benefits of interactive content platforms and how you can find out which is the right fit for you.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

As marketers, we’re all looking to have deeper insight into our audience, leads and prospects. We can find out what pages they visited, what blog posts they read, what asset they downloaded, but that seemed to be all we could find out. Until interactive content.

“Interactive content really allows you to fill in the gray areas between when someone visits your site and when they ultimately convert or purchase your product.”

It’s not just about what your audience is doing with your content, but why they’re doing it. It’s about diving deeper into their needs, wants and pain points to serve up better and more meaningful content. So how does interactive content allow you to deliver better solutions to each and every visitor you want to reach?

In this episode of Ask Audrey, ion’s Director of Customer Development shows exactly how you can collect valuable data from interactive content and fill in that gray area of “why.”

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

As marketers, we’re always looking for the most unique, exciting, engaging ways to capture leads while still providing the most educating and useful content. And as digital marketers, we constantly have to keep up with the ever-changing and ever-evolving digital world. So of course, we have to be on top of our game at all times.

Which means we need to be innovative. So what are some creative and new ways you can create an experience for your brand that will generate a ton of leads? On this episode of Ask Audrey, ion’s Director of Customer Engagement has a few ideas to share with you and even some of the most recent innovative ideas we’ve seen in the real world.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

If you had a chance to listen in on our last Rapid Fire episode of Ask Audrey, you may have heard that Audrey got a little caught up on the question for the best experiences to put on a website. Of course, after throwing all those questions at her as fast as we did, we may have burnt her out. But she’s back at it and ready for whatever interactive content marketing questions we throw at her!

So on this episode, we revisit the question: what makes a good interactive content experience to put on a website to help drive leads? See what Audrey thinks are the best types of experiences to succeed at gaining leads from your site.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

This week is Marketo’s Marketing Nation Summit, and we’re excited to have our very own Audrey representing us over in San Francisco. With marketers gathering from all over to chat about the transformation of marketing, technology, SaaS and beyond, there’s going to be some pretty good conversations and takeaways that we’re really excited for.

So for this episode of Ask Audrey, we wanted to hear exactly what ion’s Director of Customer Engagement was most excited for while attending one of the biggest marketing conferences of the year.

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

If you’ve been tuning in every week, you’ve been listening to ion’s Director of Customer Engagement as she gives you tips, tricks, and action items to take your content marketing and online experiences to the next level. But this episode of Ask Audrey is a little bit different.

We love a good rapid fire Q&A and Audrey definitely has the answers. Want to learn a little more about what types of content can solve some of the biggest marketing challenges? See if you can keep up!