This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

There you are, sitting behind your desk, racking your brain trying to figure out how to increase engagement with the static PDF your Marketing team created. You’ve done your research and realize that it’s turning out to be interactive content or bust. So you take your time researching and figuring out how to best transform the PDF into this incredibly engaging interactive experience.

But then you think for a second and realize you have other pieces just like this PDF that you could really benefit from turning into digital experiences.

Hold on. Time to take a step back. You know you’ve seen options out there that can take each one of your pieces and create something new and exciting for each of those. But you really want control. You want the ability to update as needed since your company is growing so rapidly. And you want to have everything in one place.

So you start looking at interactive content platform options. But how do you really know which, or even if, an interactive content platform is the right fit for your organization? Do you wonder what exactly an interactive content platform can do for you and your marketing strategy?

On this episode of Ask Audrey, ion’s Director of Customer Engagement dives into some of the benefits of interactive content platforms and how you can find out which is the right fit for you.