This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

According to Content Marketing Institute’s recent research report, engagement is the number one reason for using interactive content and educating the audience is the second. So it’s no surprise that 79% of content marketers plan to increase their use of interactive content in the next year in order to create a more meaningful and useful relationship with their online visitors.

However, many marketers find it challenging to decide what type of experience to create when first diving into interactive content. While it depends entirely on what static content you have ready to repurpose and what level of the funnel you want to target, we’re seeing that interactive infographics have taken the top spot for the most popular type of interactive content, according to the CMI research report.

Want to know our thoughts on why interactive infographics are all the rage in 2017? Check out this episode of Ask Audrey, when ion’s Director of Customer Engagement explains exactly why these types of experiences can create engagement and educate your audience.