This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

If you had a chance to listen in on our last Rapid Fire episode of Ask Audrey, you may have heard that Audrey got a little caught up on the question for the best experiences to put on a website. Of course, after throwing all those questions at her as fast as we did, we may have burnt her out. But she’s back at it and ready for whatever interactive content marketing questions we throw at her!

So on this episode, we revisit the question: what makes a good interactive content experience to put on a website to help drive leads? See what Audrey thinks are the best types of experiences to succeed at gaining leads from your site.