This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

It’s no secret that, as content marketers, we are so excited utilize interactive content in our marketing strategy. Once you’re ready to begin creating, the thrill takes over, and you just can’t wait to get something out into the wild to be consumed and engaged with by your audience.

But you may want to slow down and take a bit of a different approach. While we are all for the excitement of adopting interactive content into your brand or organization, there are a few things content marketers should be doing differently when developing their idea or strategy for a new piece of interactive content.

In this episode, hear what tips ion’s Director of Customer Success wants to give you if you’re thinking about creating that next new and exciting interactive experience.