This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Interactive content can take some planning. And it can be overwhelming for marketers that are just starting to dip their toes into the interactive content pool. So how do you plan on how much of your content to transform and where to begin?

Audrey guides you through where interactive content can fit under your content marketing umbrella and what content you currently have that can be more effectively measured with the use of interactive content.