This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Earlier in this series, ion’s Director of Customer Engagement talked about what challenges content marketers were really facing when making the leap to interactive content. The choice to adopt an interactive content strategy never seemed like a tough choice to make for marketers. However, getting started, and taking that first step once the choice was made, seemed like the toughest part.

So here we are in 2017, and we’re seeing those challenges evolve and the trends around them are changing. In this episode, Audrey gives you the updates and how to overcome these challenges.