This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

On this episode, we talk to Audrey about the intersection of interactive content and lead generation. Every day, Audrey speaks with clients about how they can generate more leads with their interactive content experiences. Listen to this week's Ask Audrey episode to see just what she recommends in order to reach those lead generation goals.