This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

On this episode, we talk to Audrey about repurposing static assets into interactive experiences. From white papers, Audrey has seen such experiences as interactive versions of white papers, interactive eBooks, and even interactive infographics be produced out of the same single static asset. What else can you create from your existing static assets? Audrey has the answer! Listen in!