This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

From valuable data points you are looking to gain from your prospects to figuring out the most compelling data points your prospects want out of your content, interactive infographics can really drive major results in conversions and educate your audience. Listen in to this episode to see what Audrey recommends when brainstorming for your interactive infographic.