This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

With static content, marketers really can only see if their visitors filled out a form or not, or did they download the content or not, with no insight into whether they actually read any of it. Interactive content gives you a deeper understanding about your visitors, some of their pain points, their knowledge gaps, what their interested in, and much more. On this episode, Audrey explains what exactly you can measure using interactive content.