This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Your content can have a very different message and effect entirely depending on when and where your audience interacts with it. And through the use of interactive content, you can make a more substantial impact on how your audience views your brand even before speaking with your sales team.

And while there may be an interactive experience for every step throughout the buyer’s journey, ion’s Director of Customer Engagement, Audrey Ross, and ion’s Director of Account Development, Asa Hochhauser, give both of their views on where interactive content can truly assist your sales team in creating a meaningful interaction with your audience.