This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

If you’ve been reading along with us for the month of November, I’m sure you’ve seen a reoccurring topic lately: interactive landing pages.

Landing pages are beginning to evolve along with the rise of interactive content, which means that your audience is no longer impressed with a static page and simple form to get them to convert.

But that doesn’t always mean that what’s behind the form has to be interactive as well. We all have our signature assets — those PDFs that you know are extremely valuable just the way they are. And while we are all for you transforming those PDFs into interactive experiences, it is perfectly fine to have static content behind your form.

So how can your landing page entice visitors to provide their information for what you know is a valuable static content piece after the gate?

On this week’s Ask Audrey, ion’s Director of Customer Engagement explains how you can leverage interactive elements on both your landing page and conversion path to encourage your online visitors to convert.