This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

As a content marketer, your goal is to always make sure your content is cutting through the clutter and standing out among the crowd. Along with that burden on your shoulders, you have to make sure your audience is interacting with it, and not just downloading your PDF and throwing it to the side to “read later.”

So in comes interactive content. You’ve heard about it. You’re curious about it. You’ve even journeyed through a few experiences yourself of other content marketers’ out there and thought to yourself, “I can totally make this happen for my brand.”

But then you freeze. Where do you start? How do you know what to do? Don’t worry — we’ve got your back!

On this week’s Ask Audrey, ion’s Director of Account Development, Asa Hochhauser, joins Audrey to give you the advice you need to launch that very first interactive content experience and how you can make sure it’s a success.