This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

A couple weeks ago, we discussed how to make a more substantial impact on how your audience views your brand even before speaking with your sales team through the use of interactive content. ion’s Director of Engagement, Audrey Ross, and Director of Account Development, Asa Hochhauser, provided insight into when during the buyer’s journey with your brand is the best time to stand out and inspire your audience.

But with all the different types of interactive content, how do you know exactly which digital experience will be the most effective?

So they’re back! Audrey and Asa chat in this week’s Ask Audrey about their views on what types of interactive content they have seen be the most effective for not only just ion’s Sales Team, but some of our client’s sales teams as well.