This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Audrey and Asa, ion’s Director of Account Development, had the pleasure of talking to quite a few impressive marketers at Content Marketing World about how they are utilizing interactive content in their strategy this year. And while most marketers were thrilled to chat about all the possibilities of interactive content, there were a few that have come across some challenges.

On this week’s Ask Audrey, listen in as Audrey and Asa talk about those challenges they heard at Content Marketing World and how you can solve them if you’re experiencing the same.