This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

If you’re just now diving into interactive content, it can almost feel daunting. From drafting the concept of the experience, to deciding what interactive elements to use where, to testing. Sometimes, it might seem like just pressing an “easy” button to have a program do it for you would be a lifesaver.

And while automation for many things in content marketing really can be lifesavers, interactive content just simply is not one of them. The beauty of interactive content is the ability to completely reimagine the static content you have in front of you. And while much of the same content may be highlighted in the experience, it takes a resilient, intelligent marketer to really strategize how that interactive experience will boost the online visitor’s interaction with your asset.

In this week’s Ask Audrey, ion’s Director of Customer Engagement speaks to how automating these experiences can hinder your interactive content strategy and why it’s worth it to keep the creation process as close to a human marketer as possible.