This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Interactive content can be a huge aid in bridging the communication gap between sales and marketing, allowing marketing to have further insights into what content your audience is interested in and allowing sales to see what your audience needs or wants. Both sides are provided with an additional level of insight that is often missing with static content.

All this month, we are focusing on interactive content for sales enablement, which means ion’s Director of Customer Engagement Audrey Ross is teaming up with ion’s Director of Account Development Asa Hochhauser for the Ask Audrey series to talk everything there is interactive content for sales.

This week, we dive a little further into how interactive content is able to bridge the gap between sales and marketing communication.