Ask Brien Show

By Peter Bronstein and Traci DeForgeBusiness Entrepreneurship Management

Ask Brien Show episodes

December 29, 2023Understanding Small Business Loans with Mark Ritter, CEO of Member Business Financial Services
When is the right time to get a small business loan in your entrepreneurship journey? Founder and CEO of Member Business Financial Services & Nu Direction Lending, Mark Ritter, joins Traci to discuss small business loans and what type of bank to look for when applying for a small business loan. Mark explains how underfunding can jeopardize a business as well as the emotional decisions that need to be made throughout an entrepreneur’s journey. Mark encourages people to start their business as a side hustle, make some mistakes, and get clear about the direction their company is going before going all in. Tune in to hear the incredible tips Mark has for small business owners!
IN THIS EPISODE:
[4:50] What got Mark into the small business lending industry?
[7:43] When should small business owners start thinking about lines of credit and building bridges for cash flow?
[11:34] How should a small business manage their finances in the early years?
[13:01] Is underfunding one of the major reasons for businesses not making it past the first couple years?
[17:25] What is Mark’s outlook on people starting a business as a side hustle versus jumping right in.
[21:34] How can you keep the love of your business going while realizing your role will shift as the business grows?
[23:07] How has Mark seen businesses transform as they grow?
[25:40] What are some of the biggest mistakes that Mark has seen when businesses are trying to secure financing?
[28:27] What is the difference between a bank and a credit union?
[31:04] How do emotional decisions impact financial decisions?
[33:50] What is Mark’s best advice for partnering with a credit union locally to you?

KEY TAKEAWAYS:
[20:52] If you don’t have foundational basics and the kindergarten-level-concepts of doing everything right, treat people nicely, make yourself happy, make your clients happy, and focus on those kindergarten level concepts, everything else just falls apart.
[23:25] Many people start their business on one path and then grow in or shift in a different direction, and that’s ok. You can change your vision and your direction, but you must allow yourself to grow and not be held back by your original vision.
[26:00] There are so many different banks and credit unions out there that offer different support. Make sure that who you get financed through specializes in small business support and that you are their ideal customer, or it can be a death spiral for your business. Find a bank that needs you just as much as you need them.

BIO:
Mark was the founder of Members 1st FCU’s credit union business lending program that grew to be one of the top ten in the nation in number of loans and balances outstanding for federal credit unions. In addition, Mark developed a participation program that grew to one of the top buyers and sellers of credit union business loans in the eastern United States. He has done extensive work with branch retail staff, business lending operational and sales staff, and credit unions throughout the Mid-Atlantic States to educate and train them on the merits of member business lending. His primary role at MBFS is leading the day-to-day operations of the organization and consulting with credit unions on planning the delivery of business services to their membership. Mark is a native of Berwick, PA and a graduate of Penn State University.
LINKS MENTIONED:
MBFS Website
Mark Ritter’s Website
Mark Ritter LinkedIn
Credit Union Conversation Podcast on Apple
38 min
December 23, 2023Creating a Parallel Economy with David Ragsdale of RePlatform
David Ragsdale of RePlatform joins host Peter Bronstein to discuss parallel economies. David discusses what a parallel economy is and how RePlatform is building a community of people to change how the economy operates. David breaks down what a parallel economy is and explains why it is different from an underground economy. David also explains how RePlatform works and what their goals are, as well as how they advertise and bring in money while operating as a B2B style business. Tune in to learn all about the parallel economy and decide if RePlatform Vegas is a conference for you to attend.

IN THIS EPISODE:
[5:53] David shares his background.
[7:45] What is the parallel economy?
[11:23] How is the parallel economy different from the underground economy?
[12:25] How does Bitcoin fit in with the parallel economy?
[13:55] Is RePlatform Vegas a political movement?
[15:44] Is the main function of RePlatform events?
[17:03] How do the RePlatform Events work?
[18:46] How does RePlatform bring in revenue and what are their marketing techniques?
[20:43] What does their advertising budget look like?
[24:38] How is RePlatform marketing their conference to get a large number of attendees, vendors, and sponsors being a newer company themselves?
[28:58] What makes businesses enter into the parallel economy?
[31:34] How can people register for the RePlatform conference?
[33:35] What things does RePlatform want to see happen in the future with the parallel economy?

KEY TAKEAWAYS:
[7:59] The parallel economy is an alternative to major corporations that are incredibly centralized and monopolistic which control much of America’s economy today. There are three types of parallel economies: cryptocurrency or bitcoin, social conservatives, and the health freedom movement.
[20:08] RePlatform is similar to a B2B service for companies in the parallel economy. The business’s primary goal is to get companies to realize the value of getting into the parallel economy and then setting those companies up for success.
[33:57] RePlatform wants to see more decentralized options for American consumers and businesses and decision makers, to find balance between smaller businesses and the large corporations that currently control around 90% of the economy.

BIO:
David Ragsdale, is the brains behind the The RePlatform parallel economy initiative. David is a former Creative Strategist at Live Nation Entertainment’s North America Festival Division, Housing Policy Coordinator at the Extension in Marietta, Georgia, and a Lee Kuan Yew Scholar at the National University of Singapore.
LINKS MENTIONED:
RePlatform | The Freedom Economy Convention
David Ragsdale’s LinkedIn
Ask Brien Podcast on Apple
37 min
December 15, 2023From General Electric to Making a Difference in the Trucking World, Frank Sonzala, ConTrade Holdings LLC.
From General Electric to the music industry, to plastics, and now fixing issues with the long haul truck parking, it seems that Frank Sonzala has done it all. He has had his hands in many start up businesses helping bring their companies to success. Frank has a passion for turning a business into a hobby so that it is truly an enjoyment and something to look forward to every day. Currently, Frank and ConTrade Holdings are working to fix the long haul trucking parking issues that truckers face on a daily basis by creating a space where drivers can feel safe and secure while parked. Tune in to learn more about Frank’s background, how he’s found success, and what the future holds for ConTrade Holdings.
IN THIS EPISODE:
[7:50] Frank discusses his background and the lessons he learned from General Electric.
[12:11] Frank tells Peter about the various start up businesses he’s been a part of.
[21:40] We hear Frank’s approach solving the truck parking problem that many truckers face on a daily basis.
[25:05] How is ConTrade Holdings different from a traditional truck stop?
[29:10] What percent of parking spaces does ConTrade Holdings currently have?

KEY TAKEAWAYS:
There is a huge shortage of parking spots for truckers. There are 365,000 parking spaces in the country, and there is a need for 12 spaces for every one. This means that many long haul truckers are not guaranteed a safe and secure place to park and rest while on the road.
ConTrade Holdings is working to create secure truck stops that include places to shower, watch tv or movies, get a meal, etc that keeps truckers rested and safe.
There is a driver almost killed every single day in the country due to non-secure truck stops.
Long haul truckers are crucial members of our workforce that keep our society running smoothly. They deserve to have dependable and safe spaces no matter their route.

BIO:
Entrepreneur with 44+ years’ expertise in manufacturing, entertainment, and trucking industry associations.
Notable achievements include significant sales growth at Reef Industries and leading the world’s largest trailer manufacturer.
Introduced and developed manufacturing, sales and patents for automatic tire inflation systems for the trucking industry. PSI is the world leader in automatic tire maintenance.

LINKS MENTIONED:
ConTrade Holdings, LLC
Ask Brien Podcast on Apple
36 min
December 08, 2023Educating and Empowering Kids of Today, Entrepreneur David Williams of 5th Degree Academy
From working at Circuit City to running 7 figure businesses, David Williams is quite the inspiration. His newest business, 5th Degree Academy is helping children learn the skills they need to surround themselves with positive people and be successful in all areas of life including faith, family, freedom, finances, and fitness. David shares his many years of entrepreneurship experience and how he has put in the work to create various successful businesses. He talks about the path that he and his team have for his new business 5th Degree Academy and what their goals are. With this being a new business, David gives some great insight into how to gain traction and get through the crawl, walk, and run aspects of a company. Tune in to hear all about 5th Degree Academy, how it can benefit children, and insightful tips on entrepreneurship.

IN THIS EPISODE:
[5:22] David Williams introduces himself and shares his experience as an entrepreneur.
[12:29] What is 5th Degree Academy?
[14:53] How does 5th Degree Academy utilize a subscription model? Why does it work for this business model?
[17:37] What makes 5th Degree Academy different from other types of learning experiences for kids?
[20:21] How does 5th Degree Academy handle feedback and pivot when needed?
[24:40] How the attitudes and positivity of their speakers impact the program.
[27:22] How many subscribers does 5th Degree Academy have?
[29:38] How did they come up with the name 5th Degree Academy?
[32:15] How can parents support their children using 5th Degree Academy?
[33:26] David shares the biggest challenge so far with the business.

KEY TAKEAWAYS:
[12:29] 5th Degree Academy embraces the 5 pillars of faith, family, freedom, finances, and fitness.
[26:44] If we look at life through a different lens and get excited about the challenges, because right on the other side of the challenge is usually the next best version of ourselves, we will become the more capable version of ourselves. That next best version of our life where we can really enjoy life.
[28:36] There’s so many kids out there that don’t have a community. Part of 5th Degree Academy’s vision is to create that community, give them their five people in their circle that are on the same path and allow them to feel like they have a safe place they can come to with like minded kids.

BIO:
David Williams is the second co-founder of 5th Degree Academy, a serial-entrepreneur, investor, and public speaker.

LINKS MENTIONED:
5th Degree Academy
Email: [email protected]
35 min
December 01, 2023From Flight Attendant to 50 Million in Revenue with Danielle Mulvey from Profit First Nation
Danielle Mulvey from Profit First Nation went from working as a flight attendant to running multiple businesses doing over $50 million in revenue. Today we will learn just how she scaled her businesses.
Danielle discusses the importance of managing your finances and how to set up a cash management system when scaling your business. Danielle talks about how paying yourself can increase the valuation of your business, and how to utilize full-service businesses to scale your business.
She has so many incredible insights from setting up business accounts, keeping your finances safe, and how to recruit the best employees. Tune in to learn some amazing tips you can implement into your business today!

IN THIS EPISODE:
[4:07] How did Danielle go from being a flight attendant to running multiple businesses doing over $50 million in revenue?
[7:17] What was Danielle’s first business?
[13:49] How should you manage your finances in a business?
[18:26] What is Profit First and how integral is a cash management system for entrepreneurs who are scaling their business?
[27:26] How can Profit First set your business up for success?
[28:28] How does paying yourself correlate to the valuation of your business?
[33:11] Why are full-service businesses so important?
[35:22] Danielle gives some tips around recruiting and retaining employees.

KEY TAKEAWAYS:
[13:49] You must have a pulse on the finances of your business. If you just hire a bookkeeper and expect that they’ve got it all handled, there is the huge potential to miss something. If you are going to own a business, you need to learn to love your numbers and own the financials of your business. Also, always have a separate CPA that reviews the books to ensure nothing is going missing.
[17:07] There are only two ways to increase profitability in your business. The first is to increase margin, meaning increasing prices, and the second is to decrease expenses.
[20:03] Your business should have 5 financial accounts – an income account, a profit account, an owner’s pay account, a tax account, and an operating expense account. The book, Profit First by Mike Michalowicz can help you to understand what goes in each account and how to allocate money.

BIO:
Former flight attendant turned entrepreneur, Danielle Mulvey currently runs multiple businesses with over $50-million in annual revenues and is such a geek about Profit First: The DIY Cash Management System for Businesses – that she is Mike Michalowicz’ #1 recommended go-to Workshop Facilitator and Keynote Presenter when his schedule is booked.
Maybe even more exciting….Mike and Danielle are currently collaborating on his next book, ALL IN: How to Get Your Employees to Act Like Owners. This collaboration tackles the biggest challenge to the profitability of businesses with employees – their payroll expenses being weighed down by average, ho-hum or worse employees who “collect a paycheck” and provide no measurable results or return on their salaries.
Based on her 25 years-plus of being an entrepreneur, Danielle has cracked the code on how to recruit, hire and retain 5-Star Employees and is the originator of The 5-Star Star Employee Rating System™ – a personalized and customizable DIY process to objectively hire the top 15% of available talent for the given role while filtering out the average, ho-hum or worse candidates.

LINKS MENTIONED:
Danielle Mulvey’s Website
Profit First Nation Podcast
Profit First Nation Website
Text PROFITFIRST to 909-741-1321 – Summary Format of Today’s Episode
Ask Brien Podcast
38 min
November 17, 2023Nonprofit Advice with For Purpose Law Group CEO, May Harris and Errin Mendibles of Bella Vita Tucson
Today Traci is joined by two guests, May Harris, CEO of For Purpose Law Group and Errin Mendibles, Founder of Bella Vita Tucson. Throughout this episode you will hear Errin discuss how she created her nonprofit and the questions that she has for May regarding the best ways to operate Bella Vita Tucson. May brings to light the things that those opening or running a nonprofit may not be aware of. She tells the right way to set up the nonprofit so that it is tax exempt and the best ways to raise funding through gifts and grants. Tune in if you are interested in starting a nonprofit yourself, the information in this episode is priceless!
IN THIS EPISODE:
[6:20] Why did May take the nonprofit path in law?
[10:48] Errin tells us about herself and about her business, Bella Vita Tucson.
[15:37] What are some of the hurdles nonprofits owners may encounter when starting out?
[18:10] May discusses a challenge that many people face, but are not expecting with their nonprofit.
[25:00] What are some of the most popular ways that nonprofits can raise funds and are there different opportunities for different sizes of nonprofits?
[26:50] Where can nonprofits go to find available grants to help with admin costs?
[30:33] What are some of the things that a nonprofit can do in the strategic planning area?
[32:14] When should a nonprofit start working with an attorney?
[33:40] What were some of the first steps Errin took when starting her nonprofit, Bella Vita Tucson?
[36:00] How should a nonprofit be set up as a business?

KEY TAKEAWAYS:
[19:00] If the nonprofit has activities that cross state lines in fundraising or even providing services, they’ll have multiple statutory schemes to keep track of.
[25:53] The number one most efficient way to fundraise through gifts, grants, and contributions is relationship building.
[37:10] A nonprofit should almost never be set up as an LLC, they’re the wrong entity type or selection if you want to be a 501c3.

Bio:
Mary L. Harris founded For Purpose Law Group in 2021, and currently serves as the firm’s CEO and Managing Attorney.
Ms. Harris chairs the firm’s transactional practice group, working with an outstanding team of FPLG attorneys and professionals in service to clients of all sizes, including museums, schools, churches, medical organizations and other charitable tax-exempt entities.
Serving in the role of non-profit founder, board member, corporate counsel and executive director over the course of her career, Ms. Harris has been instrumental in the development of each of the organizations she has led, and she understands the challenges facing nonprofit executivites each day.
Over more than two decades of legal practice, Ms. Harris has developed widespread recognition of her expertise & knowledge specific to the challenges facing tax exempt organizations and social enterprises. She excels at the advising growth-focused purpose-driven organizations, ensuring they receive practice, real-world advice they can apply immediately with staff, board members, stakeholders and donors to establish, protect and fulfill their mission, vision and values.
Bella Vita is dedicated to assisting Tucson’s adolescents and their families. We’re committed to providing a secure, nurturing environment for processing the complex emotions that accompany eating disorder recovery. Our unwavering efforts are aimed at making this vision a reality for every family.
LINKS MENTIONED:
For Purpose Law Group Website
Bella Vita Website
Bella Vita Instagram
Ask Brien Podcast
35 min
November 10, 2023Twin Flames Studios – Become a Thought Leader Worth Listening To With Tina Dietz
In this episode we are interviewing Tina Dietz from Twin Flame Studios. Her business is a full-service, award-winning audiobook and podcast production company that creates nonfiction audiobooks and podcasts, as well as high-quality content marketing assets for established experts and successful service companies. Tina shares how audiobooks and podcasts can propel a business forward by creating deep relationships with listeners. She talks about overcoming the fear of hearing your own voice and gives some great tips on integrating a good content marketing strategy. Tune in for some excellent tips.
IN THIS EPISODE:
[7:25] Tina introduces herself and tells us about her background.
[8:39] Tina tells us about her current company Twin Flames Studio.
[10:38] How were podcasts and audiobooks affected during the pandemic?
[16:25] How do authors sell their audiobooks?
[20:04] What advice does Tina have for people who are wanting to get into the podcast field but are afraid of how their voice sounds?
[25:32] Tina gives some advice to help new business owners integrate a good content marketing strategy.
[29:02] How can people leverage their podcast or audiobook to get onto stages?

KEY TAKEAWAYS:
If you are an independent author, you are self publishing, then you have basically 2 options to get your audiobook distributed. The first is through the back end of audible and amazon which is called the audiobook creation exchange or acx.com. Or you can go through findawayvoices.com which can get your book uploaded to spotify.
Vocal leadership is becoming aware of not just the external voice that you are broadcasting, but your internal voice(s) that are coloring how your voice comes across to other people.
If you are just starting out you need to start with your lowest hanging fruit, what’s natural for you, what’s going to be easiest for you to just get going.
Being a guest on a podcast can be a great way to get content out there. You can repurpose the podcast to audio clips, the podcast itself, pulling the content to write captions to use on social media, and more.

Bio:
Tina’s work has been featured on media outlets including ABC, CBS, NBC, INC, HuffPost and Forbes. Her insatiable curiosity and quest to create more belonging in the world has taken her on a journey as an international speaker and executive business consultant, therapist, voice actor, university instructor, and lifelong entrepreneur. Tina’s first podcast, The StartSomething Show, was named by INC magazine as one of the top 35 podcasts for entrepreneurs and she is recipient of the Evolutionary Business Council MORE award and the award for Outstanding Audio Company from The Winner’s Circle. Tina was also the lead interviewer in the podcasting documentary “The Messengers” and featured in the film.
LINKS MENTIONED:
Twin Flames Studio Website
Ask Brien Podcast
36 min
November 03, 2023How to Set Up and Protect Your Business with Peter Bronstein
In this episode we are interviewing our very own Peter Bronstein to talk about contracts, lawsuits and how to protect yourself and business from lawsuits. Peter walks us through a variety of different contracts and how to choose the correct one for your needs. He discusses the most important things that a business needs to be aware of when starting out, and the different types of attorney’s there are. Tune in for some great legal tips! These tips are for information only, please hire an attorney to help ensure your business is set up for success.

IN THIS EPISODE:
[9:04] What are some of the most important things that a business needs to be aware of when they’re starting out?
[15:30] Why would you need a contract in your business and what are the different types of contracts?
[19:06] What is an attorney fee clause?
[28:25] How can you reach Peter for legal assistance?
[30:15] Do you need a certain type of attorney to support your business?
[30:47] How do contracts differ and can you use a generic contact you find online?

KEY TAKEAWAYS:
People’s biggest mistake is they think if they own the business and they’re the only owner of the business and it’s a corporation LLC, then they can just go ahead and pay for everything they want because it’s their personal account. You can’t do that.
There are written contacts and oral contracts. Both are valid the majority of the time, but you do have more bargaining power if the contract is written out and signed by both parties.
If you cannot afford an attorney to create a contract, at the very least write down everything you want in the contract and make sure it is specifically stated. Include what the transaction is, what the most important part of the deal is, what money is being exchanged, what terminates the contract etc.

LINKS MENTIONED:
Attorney Peter Bronstein’s Website
Ask Brien Podcast
35 min
October 27, 2023The Power of Human Design and Breathwork with Viviana Escobar, Author of Bending Our Reality
In this episode we are joined by multi passionate entrepreneur, Viviana Escobar. Viviana shares the three different businesses she is currently working with and describes her various roles. She walks us through human design and explains how it can help you to determine your employees strengths and weaknesses. Viviana takes us through a breathwork practice and explains how to utilize it to create calmness or conscious living. We end the episode with Viviana discussing the projection for her businesses in the next 3-5 years. Tune in to learn some great business tips.

IN THIS EPISODE:
[7:08] Viviana discusses what her background was prior to her current career.
[9:12] What are the three different companies Viviana currently works with?
[11:05] How can people find Viviana?
[13:30] What are the two other companies that Viviana works for?
[15:08] Learn how to calibrate your breath and how to utilize breathwork.
[18:32] What are Viviana’s roles across the three companies she works with/in?
[20:00] What is the human design system and how does Viviana use it when hiring team members?
[26:13] What are the plans for Viviana’s companies and where does she see them going in the next 3-5 years?
[32:21] How can you promote your business if you have zero dollars to invest?

KEY TAKEAWAYS:
Human design can be beneficial by learning the strategies, strengths and weaknesses that a person can have. By knowing their design and prioritizing their training to meet their personality type, you can empower them to be their best.
A business plan is important, but don’t get too attached to it, as it will change down the road due to shifts in the market and business directions. Work on it constantly, adding your ideas and altering it as things shift in the market and world.

BIO:
At Viviana Escobar Conscious Lifestyle (VECL), we are dedicated to providing discerning individuals with exclusive, discreet, and unprecedented access to leading-edge medical professionals and treatments, both conventional and alternative. Our carefully cultivated relationships with the world’s foremost health professionals enable us to identify the best options for each of our clients.
VECL helps clients optimize their health through an integrated mind/body/spirit approach. With a single call, our team will set in motion a strategic plan that includes scheduling priority appointments and assistance with treatments, procedures, and all phases of perioperative care. In addition to medical care, VECL also arranges lifestyle aspects of medical tourism so as to provide clients with nurturing, comfortable environments to support their health goals.

LINKS MENTIONED:
Bending Our Reality By Viviana Escobar
Viviana Escobar Conscious Lifestyle Website
Mana Breathwork
Ask Brien Radio
35 min
October 20, 2023Mastering the Art of Content, Ranking, and Keywords with David Lowbridge, Founder and Manager of TwoFeetMarketing
On this episode we were joined by David Lowbridge, a content and SEO expert. David runs his own company that helps businesses succeed with their SEO, blog writing, and ranking. He explains many of the terms that go along with websites and ranking, and then explains how conversion happens. David discusses what is needed in a blog to help it rank on Google, as well as the number of blogs to post per month and the length of those blogs. He provides insight into utilizing AI and whether that is a good avenue to explore. Tune in to hear some excellent tips on SEO and creating a successful website.
IN THIS EPISODE:
[6:43] David shares his background and how did he start his current business.
[9:55] How did David get his first customer using SEO?
[12:04] What is domain authority?
[13:14] What are links and backlinks and how does that process work?
[16:00] What does keyword density mean?
[17:40] How important is it to create content and how does that correlate with SEO success?
[19:00] How does the content conversion happen?
[20:18] What types of content (blog posts, social media, video, etc) helps with conversion and driving traffic?
[21:12] Is there a particular format that people should take into consideration when having blogs written for their website?
[23:19] What is the average investment to pay a blog writer?
[23:44] How many blogs should you post per month to optimize your blog?
[26:25] How is AI impacting SEO and ranking on Google?
[28:28] Should you go back and update past blog posts or just improve your strategy moving forward?
[32:00] How long should you expect to have your blog/site to rank?

KEY TAKEAWAYS:
If you are buying a link you need to make sure the quality of the links that you are buying is reasonable and not a scam.
Put the keyword in the first paragraph, the last paragraph and at least 1 heading on the page. Any more than that for keyword usage could get your page flagged.
SEO has to be used all the time and it’s got to be used within every blog post you write. If you don’t have the skills, you’re going to have to hire someone to at least consult with you and teach you how to do it or to do it, do it for you.

BIO:
I’ve never believed that quality should be expensive; which is why I started TwoFeetMarketing. My adventure started at University. After studying BA Management and Mathematics, I took an MSc in Management where I specialized in Marketing and Human Resources.
During my early career, I worked in recruitment and human resources and ran a CV writing company, Avid CVs. I’ve also spent time learning to be a professional digital marketer. Early in my marketing career, I advised people how to market themselves online after setting up my own author blog.
In July 2013, I took the skills I had learned and began offering online marketing services to businesses. I kept to my original beliefs – quality does not have to be expensive, and continually offered great services at affordable prices.
I have a mixture of clients from solopreneurs to large organizations. I expand brand awareness while increasing website visits, generating leads and sales. My SEO skills are good. Companies that have used my SEO skills have seen their rank skyrocket, and even small businesses have found themselves competing with, and in many cases ranking higher than big industry leaders.
In 2017, I was a finalist for the best business blog award in the Essex Digital Awards.
I’m a dedicated father to three great children and husband. In my spare time, I look after my collection of animals including Geckos, Bearded Dragon, Kenyan Sand Boa, rabbits, guinea pigs and chickens. I can also be found walking around the fields several times a day with my dalmatian dog, April.
Feel free to reach out to me and connect. I would love to hear from you.
David Lowbridge. Copywriter, SEO Consultant, Digital Marketer.
LINKS MENTIONED:
Two Feet Marketing Website
David Lowbridge LinkedIn
Ask Brien Podcast
34 min

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