Marty Neumeier is someone who literally wrote the book on branding, in fact, he’s written numerous books about it. He is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures. Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of design, brand, and innovation.