It’s time for another Q&A Monday, covering a range of LinkedIn and website topics such as hashtag use, sharing content, website optimization, and increasing traffic.

Question 1: 
Hashtag usage should be strategic, meant to bring in new followers into your company that are not yet connected. Spamming hashtags will be counterproductive, instead stick to using around 10-15 applicable ones that are relevant to your company and post, as well as getting a significant amount of attention or followers when searched on LinkedIn. It’s sometimes beneficial to use a new hashtag with no followers to create a movement tied to your company. Tracking the progress of your used tags is an objective way of measuring their effectiveness. One tracking strategy is putting all used hashtags on a spreadsheet and updating it once every quarter or so. Remember hashtags are only good if they're being used, make sure they're posted on company posts and personal posts on LinkedIn.

Question 2: 
The go-to strategy for content sharing is posting content through the company profile and then sharing it on your personal profile (don’t forget the hashtags). Your personal page may already have a decent following and is still a great generator for connections. Sharing company posts through your personal profile serves as a multiplier to get even more followers to your company page than it could do alone. Make sure content is uploaded daily! 

Question 3: 
Complete website makeovers should be occurring every 3-5 years to keep with design trends and technical demands. Constantly look through your website to see what features and pages are working and garnering attention and conversions and which ones are not. Current trends that are seeing success include a live chat section integrated with a service like HubSpot to communicate with prospects in the marketing funnel, and integrating a calendar into the contact page for convenience. Inserting call-to-actions on your top 10 landed on pages can also increase appointment rates. A good tactic is to change perspective and see your website from a customer's point of view to see if it brings them to the goal of getting the answers and assistance they need and that’s simple, quick, and navigable to do so.

Question 4: 
Before you know where you are going, you need to know where you are. In this case where is your website traffic currently coming from now? Using tools such as Google Analytics can help determine the source of current web traffic; social media, email, organic search, referrals, etc. For example, you may be getting a lot of traffic through email, but not through organic searches. To fill that gap, optimize your organic SEO to start gaining more traffic through that channel. Your market may have different ways of how it interacts online to find solutions to their problems. If it’s very social media based, posting daily content to LinkedIn with content links to your website is one strategy to use. Referring back to the previous question, make sure your website is optimized to receive traffic and that visitors can easily navigate to the answers they are looking for whether it be content or contact.
#linkedinmarketing   #websitetraffic  #industrialmarketing 

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