Cold email doesn’t have to suck. In this video I jam with Christian about how to turn a “meh” product into something people actually want to click on—without blowing up your domain or spamming the planet. We start with the unsexy stuff (multiple domains, warmups, patience… yeah, I know) and then get into the fun part: crafting an offer that hits the biggest pain, shows real value, adds a little healthy urgency, and makes “yes” the easiest button in the room. No fluff, no novel-length copy—just tight, relevant messages that sound like a human wrote them.

We swap real examples—from SaaS to industrial to roofing—and I share the simple skeleton I use when I’m writing cold emails that get replies. If you’ve seen your organic traffic dip thanks to AI overviews/zero-click land, we also talk about how to pivot your hook and offer so you still win attention.

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Milan Media is shifting our live show format—we’re going live once a month instead of weekly. But don’t get it twisted… this isn’t less content, it’s more value. We're going all-in on higher-impact topics, real strategy, and no fluff.

In this episode, Cristian and I are breaking down the top 5 marketing mistakes B2B companies are still making in 2025. We see this stuff every day—wasted budgets, poor targeting, stale LinkedIn strategies, zero follow-up—and we’re calling it out.

If you’re in B2B marketing and trying to align your sales and marketing teams, get better leads, or finally build momentum online, you need to catch this.

We’re not here to sugarcoat anything—we’re here to help you stop doing dumb sh*t and start executing what actually works.

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MFG Tribe: https://milanmedia.com
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Technical Sales University: https://training.technicalsalesu.com/enroll

Let’s be honest—most B2B email marketing is garbage. It’s boring, it’s generic, and it gets ignored. If your idea of email marketing is blasting your entire list with product PDFs and calling it a day, this episode is for you.

This week, I’m diving deep into what it actually takes to build email campaigns that people want to open. If your current email setup is “send and pray,” I’m going to show you how to fix that. 

You’ll hear exactly how we build campaigns for clients that drive engagement and real ROI. I’ll show you what’s working right now, why segmentation matters more than you think, and how to align your email strategy with your sales team so you’re not just “marketing”—you’re actually making money.

If you’re tired of wasting time on email marketing that doesn’t move the needle, you don’t want to miss this one.

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MFG Tribe: https://milanmedia.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/
Technical Sales University: https://training.technicalsalesu.com/enroll

In this week’s live session, I’m breaking down the biggest marketing headlines that came out of May 2025 and what they actually mean for industrial companies and B2B marketers.

First up, Salesforce just dropped $8 billion to acquire Informatica. I’ll walk you through why that matters, how it’s going to supercharge their AI capabilities, and what it means if you’re using—or competing against—Salesforce.

Next, I dig into Google’s latest move: they’re rolling out ads directly into AI search overviews. If you’re wondering how to show up in AI summaries, what this means for SEO and paid search, and where the ad money is going next, I break it all down. I’ve been saying it for a while—this shift is going to redefine digital marketing strategy across the board.

And lastly, we talk about Mountain’s IPO, which just brought connected TV advertising front and center. They popped off with a $1.6 billion valuation on day one. That’s huge for small and mid-market advertisers looking to get into streaming platforms like Hulu. This isn’t just a play for big brands anymore—this is where smart companies are heading next.

I also touch on geofencing, real-world attribution problems in B2B, and how brands like yours can actually start competing in this new landscape without throwing away your budget.

This is the stuff that matters right now if you want to win. If you’re not subscribed, hit the button, turn on notifications, and follow along. We go live every Tuesday at noon Central, no scripts, just real marketing and sales strategy.

Let’s get into it.

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Technical Sales University: https://training.technicalsalesu.com/enroll

I’ve seen too many companies waste time and money on landing pages that look good but don’t do a damn thing to drive conversions. If your landing page isn’t moving leads down the funnel, then it’s just a digital brochure—and that’s not going to cut it.

In this podcast session, I’m going to walk you through exactly what makes a landing page high-converting. I’ll show you the structure, the messaging, and discuss why people take action...or why they bounce.

We’ll get into real examples, break down what works and what doesn’t, and I’ll give you the straight truth about how to turn more traffic into real leads. This isn’t theory. This is what we do every day for b2b companies trying to actually grow.

If your landing pages are underperforming or you’re not even sure where to start, this is the session you need.

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Technical Sales University: https://training.technicalsalesu.com/enroll

Let me be straight with you...your sales process is probably broken, and it's costing you deals every week. 

In this episode, I’m going to walk through the real reasons why good opportunities fall apart: slow follow-up, no process, zero accountability, and reps doing their own thing without structure. 

I’ve seen it over and over...companies blaming marketing, chasing bad leads, or making excuses instead of fixing the actual sales engine. This isn’t theory. It’s what I’ve seen firsthand working with dozens of teams. 

If you're tired of “pipeline” talk with no results, show up and get hit with the truth. I’ll give you the exact changes you need to make now to stop bleeding deals.

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Connect For Business:
MFG Tribe: https://milanmedia.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/
Technical Sales University: https://training.technicalsalesu.com/enroll

This week I’m breaking down SEO in 2025—no fluff, just what’s working right now. If you're trying to rank on Google or show up in AI overviews like Gemini and ChatGPT, you need to hear this. 

I get into site structure, directory depth, meta titles, H1s, content quality, site speed, and what really moves the needle. Spoiler: Google doesn’t care if your content is AI-written—they just care if it’s good and keeps people on your page.

If your SEO is tanking or you're trying to climb the rankings, this is the episode you need.

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MFG Tribe: https://milanmedia.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/
Technical Sales University: https://training.technicalsalesu.com/enroll

What’s up guys, it’s Tuesday, and that means it’s time to fix your marketing funnel.

In this episode, I break down the real reason your leads aren't converting—and it’s not your product, your price, or your pitch. It’s your funnel stages. I walk through the full sales and marketing funnel, step by step, from Attract to Ask, Trust, Solution, and Close. And no, this isn’t your typical fluffy funnel BS with vague labels. I’m talking about the actual actions that need to happen at every stage, and why most of you are losing opportunities way before the close.

Here’s what I cover:

• Why getting attention is only the beginning—and how most people botch it
• The critical difference between search-based and interruption-based marketing
• Email deliverability, inbox warm-up, and why your cold outreach isn’t landing
• What your sales team needs to do in the Ask stage to avoid ghosting later
• Why trust must be earned before you ever drop a proposal
• How to automate follow-ups so no deal falls through the cracks

If you're only focusing on closing deals, you're missing the bigger picture. You need a full strategy that keeps people moving through every single step of the funnel. I’ve built this process out across hundreds of industrial companies, and I’m telling you: the winners are the ones who have automation, discipline, and zero tolerance for bottlenecks.

Subscribe, leave a review, and share it with someone who needs to clean up their damn funnel.

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MFG Tribe: https://milanmedia.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/
Technical Sales University: https://training.technicalsalesu.com/enroll

What’s up guys—it’s Kyle, and in today’s episode of Your Marketing Sucks, I hijack the planned topic (sorry Lara) and take you straight into the real conversation we need to be having right now: are you actually tracking the goals you set back in January, or are they collecting dust in your nightstand drawer?

We’re halfway through Q2, and I break down exactly how to audit your marketing strategy the right way. No fluff. No theories. Just real talk about what’s working, what isn’t, and how to stop wasting time on tactics that don’t produce.

I’m walking you through:

• How to reverse-engineer revenue growth into actionable lead gen tactics
• Why cold email might be DOA in certain industries (looking at you, defense and aerospace)
• What makes email, ads, and LinkedIn content actually stand out
• The biggest mistake people make with their marketing creative
• And why everything—yes, everything—runs on a bell curve of ROI

This is off the cuff, unscripted, and exactly the kind of kick in the ass some of you need right now. If you’re still trying to cram a year’s worth of strategy into the second half of the year, this is your wake-up call.

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Connect For Business:
MFG Tribe: https://milanmedia.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/
Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, I’m joined by Alex Brown — a SaaS sales leader who’s been in the trenches and knows exactly what it takes to hit big numbers in a tough market. He's breaking down what’s working right now in B2B SaaS sales and how to align your marketing and sales teams to crush 2025 goals.

No theory — just proven plays, execution tips, and some straight talk about what’s not working anymore.

If you’re in the SaaS game and serious about scaling, this one’s a must-listen.

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Connect For Business:
MFG Tribe: https://milanmedia.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/
Technical Sales University: https://training.technicalsalesu.com/enroll