It’s time for another Q&A Monday. These questions and answers will be focusing on how to get started in sales, how to keep a level work/life balance in the field, and what quality of content is good enough to post.

Question 1: I’m new to marketing and sales. I’m literally just starting in the last 2 weeks. No schooling. What are 4-5 tips you would give to someone just starting?

There is a cycle you need to focus on building where certain things become consistent. It boils down to making a prospect list, reaching out, and following up. Build out your prospect list on the demographic and audience for whom your product and service is for. Reaching out to your prospects include daily content, posts, contacting them on LinkedIn, and engaging with your network somehow everyday. Consistency is key to everything, make sure you have a schedule where you are, for example, spending 30 minutes contacting or following up with prospects. Success will not come overnight and there will be plenty of failures, so it is best to work on a long term mindset.

Question 2: How do you keep a healthy work/life balance in a field that often promotes the idea that if you aren’t constantly vigilant, either someone else is eating your lunch, or you are underperforming?

Instead of focusing on the company’s goal, focus on your personal goal you are trying to accomplish whether it be financial or lifestyle and do what is necessary to reach it without compromising your sanity. Most likely when you’re doing a job you enjoy, it will feel less like work and more like a hobby. Be in a company with values and leadership you believe in. Know that you will most likely fall short of the goals you are trying to achieve; for example if your goal is $1 million, put out output that will shoot for $10 million. Your output should be around 5X to 10X of what your goal is.

Question 3: I have a video made for my company and I think it’s good, but the leaders are dragging their feet on giving me the OK to publish it. What should I do?

Analysis paralysis is a real thing that can keep you stuck when you should be trying to get consistent content out there, rather than perfect content. When it comes to videos, quantity over quality is more important as perfection will slow you down into trying to convey information. It’s that content that will matter more to viewers than fancy transitions or effects. As long as it’s good enough for the time being, it will be satisfying enough. Content quality can increase as time goes on.

#industrialsales  #prospecting  #contentcreation 

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