Think you know your audience? Think again. In this episode, Andrew Dornisch of 5614 Marketing breaks down one of the most overlooked questions in marketing. Where is your audience really? From crafting ultra specific buyer personas to uncovering untapped communities at surprising events like racetracks, Andrew explains why it’s time to stop guessing and start exploring the unexpected.
Learn how adjacent communities, overlooked events, and alternative sponsorships can unlock major brand engagement without blowing your budget. Whether you’re a brand marketer, entrepreneur, or agency leader, this one is your wake up call.
It’s time to dig deeper. Your audience is out there. Are you?