In this episode of The VIP Lounge podcast, we start with a book recommendation to help you ask smarter questions to uncover valuable insights. This book was recently introduced by Jamie Murdock at our EnVision conference and given the positive feedback, it’s a topic you might consider exploring at your own events.

Later, we move on to the world of expos, where we chat with Dave Lutz, Managing Director at Velvet Chainsaw Consulting. He explores how the needs of B2B buyers walking your show floor might be changing.